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- t might seem silly to think that being number one can actually be dangerous to the health of our businesses. more
- Here's the second part in a series of how merchants can get more product content indexed and visible to Google’s massive user base, in order to sell products no marketing cost. more
- The Google search engine has emerged from the Internet Petri dish to dominate the search engine market space. Here's how to take advantage of the opportunity. more
- Weigh in on this issue: How far should we go in capturing the details of our Web site visitors’ behaviors and actions? Also this week: Should we save money on color copies or print high-quality materials? more
- Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now. more
- Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback. more
- The value of a promotional campaign does not have to start and end with sales. Identify the "hot spots" on your site and set up a tracking system. more
- One of the many options available to promote a Web site on search engines is “paid inclusion.” more
- etadata is wholly misunderstood. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. In fact, both are wrong. more
- Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has a lot of implications for branding. In his view, companies must place a great deal more attention on search engine marketing than they do now. more
- Are you going to help your users find what they are looking for quickly and easily, or not? more
- Do you know what to look for in a search company? Here’s some advice for the selection process. more
- This past fall, the Yahoo portal changed the way it delivers search results. So what's now the value of a listing in the Yahoo directory? Here are the pros and cons. more
- Scan the search results page of any portal, and it’s easy to see why Internet search is such a tricky maze for some direct marketers to follow. With “Sponsored Links,” “Direct Web Matches” and “Featured Sites” beckoning consumers, knowing which of these hot strategies is most effective at capturing attention ... more
- Before you get your heart set on optimizing a certain keyword or keyword phrase for optimal search engine placement, consider doing three things. more
- Based on the links pointing to your site, the search engines either increase or decrease how relevant your site is for particular keyword searches. Obviously, you want to increase your site's relevancy, right? more
- Now that your website is at the top of the search engines, your competitors will want to knock you off. What are you doing about it? more
- Still thinking about improving your web presence with search engine optimization? Find out if it's right for you by quantifying the value of search engine traffic. more
- You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility. more
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