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We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. more![Eight SEO Trends to Expect in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170217-infographic-lg.jpg)
Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success. more![Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170208-infographic-lg.gif)
Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what they mean for you—in one convenient infographic. more
Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads. more![Who Searches on Bing, and Why They're Important for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170124-infographic-lg.jpg)
The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them? more![The Ultimate Local SEO Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160109-infographic-lg.jpg)
Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. more![The Most Important Google Search Rank Factors [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090116-ddp-lg.jpg)
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics. more
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2. more
Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign. more
SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. more
Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017. more
In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign. more
If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. more
Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. more
Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. more
Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization. more
Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. more
Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them. more
Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links. more
The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges. more
Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo. more
Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo. more![How Google Search Has Changed in 2016 [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/191016-ddp-lg.jpg)
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. more![Six Steps to Creating a Successful Infographic for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161015-why-infographic-should-be-part-of-your-seo-strategy-infographic-lg.jpg)
Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. more
With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. more
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