Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. more
- Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. more
- Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. more
- Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization. more
- Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. more
- Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them. more
- Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links. more
- The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges. more
- Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo. more
- Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo. more
- Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. more
- Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. more
- With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. more
- Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. more
- Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. more
- Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more
- Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. more
- You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? more
- What is the return on investment for B2B companies when they spend on Google AdWords search advertising? more
- Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. more
- Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site. more
- Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization. more
- Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible. more
- Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement. more
- A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. more