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Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. more![Five Strategies to Map Out Your SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/1602095-strategies-to-map-out-your-seo-infographic-lg.jpg)
Check out these five tips for getting your business to rank higher in search results. more
If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better! more
The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization. more
The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to a recent report from Bing. more
Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing. more
These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top of mind!). more
Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device. more
Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what does that mean for you? more
Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these trends. more
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year. more
Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes. more
Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor. more
What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results? more
You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome them. more
Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of tables and charts. more
The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from Bing Ads Industry Insights. more
Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why. more
Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz. more
Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. more
How can businesses use location to increase conversions and sales? more
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. more
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? more
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. more
When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales. more
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