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Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics—and some deductive reasoning. more
If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible. more![Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15069-306-degree-marketing-wheel-infographic-lg.jpg)
Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels. more
Every year, I hear rumors of SEO's death. What's at the root of those rumors? And what are the chances of SEO's really dying? more
Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies. more
The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces. more
Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according to Searchmetrics. more
Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from Blue Nile Research. more
Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals. more
A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do. more
SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO. more
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you. more![Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150421-Responsive-Web-Design-lg.jpg)
Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22. more
Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift. more
Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need. more
You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization. more
Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs. more![The 20 Most Expensive Bing Ads Keywords [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/bing-ads-keywords-wordstream-infographic-lg.jpg)
Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be. more
Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state by WordStream. more
The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor. more
Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. more
What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine? more
Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline. more
Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. more
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. more
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