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Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation. more![Level-Up: How to Score Big at Live Events [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170920-infographic-lg.jpg)
Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic. more
With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization. more![10 Benefits of a Loyalty Rewards Program [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170919-infographic-lg.jpg)
Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds. more
Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. more
B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. more
Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events. more
#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekSnapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! more![Is Brand Loyalty Dead? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170912-infographic-lg.jpg)
Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands. more
Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more... more
Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But some of the most innovative brands of our time prove otherwise. more
Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy. more![How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170905-infographic-lg.jpg)
Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities to personally help prospects convert. more
Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute. more![The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170901-infographic-lg.jpg)
Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today's infographic. more
SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how. more
YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social... more
It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive. more
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? more
These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. more
The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization. more
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain. more
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. more
Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more! more
As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in. more
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