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![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. more
At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths? more
As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. more
All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete? more
B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase. more
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... more
Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot. more
In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video. more
Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. more
Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations. more
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! more
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. more- Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017. more
Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor. more
2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not. more
Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. more
Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success. more
Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more... more
Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot. more
Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out. more
Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp. more![2017's Top 10 Digital Branding and Marketing Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161221-infographic-lg.jpg)
Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017. more![How Our Brain Processes Different Kinds of Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161220-infographic-lg.jpg)
To get the best responses to your content marketing efforts, make use of the way the human brain processes information. more
The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage. more
#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekFacebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more... more
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