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Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing. more
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! more
In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive. more
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress. more
The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us. more![The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170130-infographic-lg.jpg)
The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe. more
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... more![Digital Marketing in 2017: Trends and Predictions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170126-infographic-lg.jpg)
From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see. more
Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table. more
Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing. more
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? more
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more... more
Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket. more![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. more
At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths? more
As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. more
All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete? more
B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase. more
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... more
Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot. more
In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video. more
Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. more
Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations. more
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! more
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. more
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