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![Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180125-infographic-lg.jpg)
With all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for all these new options. See how consumers feel about new tech and what experiences they actually want in 2018. more
Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds. more![What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180122-infographic-lg.jpg)
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. more
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... more![How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180118-infographic-lg.jpg)
Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon come from third-party sellers. Is it the right platform for your brand? more![Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]](https://i.marketingprofs.com/assets/images/articles/lg/180118-video-lg.jpg)
The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way. more
To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic. more![The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180116-infographic-lg.jpg)
If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy. more
Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how. more![Click-to-Call: Why the Phone Call Is Back in Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180115-infographic-lg.jpg)
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well. more
The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. more
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! more![How to Get More YouTube Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180112-infographic-lg.jpg)
One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers. more![Top Influencer Marketing Trends of 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180111-infographic-lg.jpg)
The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018. more
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. more![What Do CMOs Predict for 2018? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180110-infographic-lg.jpg)
Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead. more
For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. more![The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180108-infographic-lg.jpg)
Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more. more
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! more
For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values... more
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. more
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... more
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. more![Small Business Digital Marketing Trends for 2018 [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/211217-ddp-lg.jpg)
Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. more![How to Maximize the Benefits of Live-Marketing Events [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171220-infographic-lg.jpg)
Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue. more
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