Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170612-infographic-lg.jpg)
Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal. more
2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes. more
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain. more
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... more
Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. more
Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems. more
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA). more
Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do? more
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! more![Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170602-infographic-lg.jpg)
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. more
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. more
Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns? more![Seven Tested Ways Texting Can Help Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170531-infographic-lg.jpg)
SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium. more
Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business. more
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... more![Why People Abandon Online Shopping Carts and What to Do About It [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170526-infographic-lg.jpg)
If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. more
It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way. more
Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future. more
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations. more
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo. more![Big Data: From Buzzword to Business Benefits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170518-infographic-lg.jpg)
"Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization. more![Why a Global Content Model Makes Sense in Today's Market [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170517-infographic-lg.jpg)
Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient. more
It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right. more![Six Digital Marketing Trends to Budget for Today [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170516-infographic-lg.jpg)
With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. more
MarketingProfs uses single