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- Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price. more
- Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs). more
- The future has arrived. Dot-com mania, driven by prestalgia, was the sizzle. What will be the steak? more
- Still out of cash..use your creativity! Here are some ideas to get you going. more
- Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much? more
- We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
- Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic. more
- We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the U.S. District Court, here's a second look at the inevitable consequences of ignoring consumers. more
- The holidays are over, but what have we learned about e-marketing? It turns out that people's basic social needs are still intact. more
- The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your own product's failure. more
- Here are some of the most useful products from the 20th century. more
- Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with this example. more
- Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example. more
- The results of a recent study, flashing across the Internet and reported by the news media, says the more we use the Internet, the less time we spend with real human beings. The implication is obvious - or is it? more
- With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why. more
- He couches it in new jargon, but underneath its the same old marketing ideas of years ago. more
- Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way to go as a Hollywood entertainment medium. more
- We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies more
- Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing startups to be first. What does all of this really mean? more
- You get a lot of perspective on on-line auctions from industry analysts, but how about from an auctioneer's son turned Marketing Professor? more
- Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive? more
- What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity. more
- Why is corporate Internet branding so important? The simple fact is that your brand is what sets you apart from everyone else and distinguishes your product or service from your competitors. more
- Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships with your customers and potential customers. more
- The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the development of a business, but also in fostering future business successes. more
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