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More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2. more
Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence. more![How to Create Content for Your ABM Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161212-infographic-lg.jpg)
Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here. more
Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started. more
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline. more
To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it. more
As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. more
Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility. more![How the Internet Revolutionized Offline Retail [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161206-infographic-lg.jpg)
The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind. more
This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to perform a realistic assessment. more
Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must first be wrangled, then analyzed. more
Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. more![The Marketing Mix of Small Business Owners [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/021216-ddp-lg.jpg)
Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. more
Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. more
Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. more
How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan. more
Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI. more
Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips... more
Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment. more![How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161119-infographic-lg.jpg)
You should be preparing now to reap the benefits of your holiday campaign well beyond the New Year. more
LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster… more
The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a demographic you'd least expect to behave this way. more
Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call... more![Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161115-infographic-lg.jpg)
Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage. more![Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161112-infographic-lg.jpg)
In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers. more
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