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![Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161115-infographic-lg.jpg)
Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage. more![Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161112-infographic-lg.jpg)
In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers. more
Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more... more
"Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand. more
Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from Magisto. more
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. more
At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond. more![Unwrapping the 2016 Holiday Shopping Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161105-unwrapping-the-holiday-shopper-infographic-lg.jpg)
Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations. more
Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. more
Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more... more
In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be. more
Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money. more
Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing. more![The Ultimate Homepage Planning Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161101-20-ideas-for-your-website-homepage-content-infographic-lg.jpg)
Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process less overwhelming. more
The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices. more![Trick or Treat Your Way Into Halloween Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161029-trick-or-treat-your-way-into-halloween-sales-infographic-lg.jpg)
A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). more
Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. more
Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the result of good fortune. more
If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions. more
Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. more
A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity. more
This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more... more
It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. more
Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization? more
Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of a personal lifestyle. more
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