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Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform marketing. more![Four Ways Businesses Should Use Customer Reviews [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170516-customer-reviews-lg.jpg)
With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. more
Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff. more![How to Use Product Videos to Boost E-Commerce Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170515-infographic-lg.jpg)
Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue. more
Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves? more
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend. more
Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup. more
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. more![How to Select an Influencer Marketing Marketplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170511-infographic-lg.jpg)
An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider. more
If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that. more
We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them. more![How Direct Mail Is Winning in the Age of the Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170508-infographic-lg.jpg)
Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. more
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes. more
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing... more
Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use. more
Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG. more
This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more! more![The 3Ps of the Future of Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170426-infographic-lg.jpg)
Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive. more
From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting into video marketing, these tips will help you catch up quickly. more
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless... more
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more! more![B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/210417-ddp-lg.jpg)
Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace. more![Head-to-Head: Direct Mail vs. Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170420-infographic-lg.jpg)
Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. more![The State of Content and Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170419-infographic-lg.jpg)
As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers. more
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