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Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your brand to work with influencers? more
Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success. more
This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more! more![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more
The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy. more
Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how. more
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. more
Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? more
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! more
Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. more
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems. more
From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing. more
B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey. more
If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners. more
Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck. more
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! more
You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again? more![What 2 Billion User Journeys Tell Us About Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170713-infographic-lg.jpg)
How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more. more![Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170711-infographic-lg.jpg)
Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors. more
To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. more
High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. more
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! more
To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign. more![Video Content and Its Role in the Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170706-infographic-lg.jpg)
Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel. more
You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates. more
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