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![Head-to-Head: Direct Mail vs. Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170420-infographic-lg.jpg)
Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. more![The State of Content and Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170419-infographic-lg.jpg)
As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers. more
When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters. more
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia. more![Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170417-infographic-lg.jpg)
Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page? more
Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success. more
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! more
Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from. more
Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business. more
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. more![Personalize Your Shoppers' Retail Experiences [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170411-infographic-lg.jpg)
Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line. more
For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies that want to localize marketing for the US. more
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. more
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! more
The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners. more![Traditional vs. Programmatic Media Buying [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170406-infographic-lg.jpg)
Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying. more![Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170405-infographic-lg.jpg)
Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns to retailers. more
Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways. more
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! more![Five Ways to Conquer Local Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170330-infographic-lg.jpg)
National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. more
Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners. more![How to Use Events to Create Cross-Channel Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170328-infographic-lg.jpg)
How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization. more
This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more! more
You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but it can also be a risk. You need to clearly weigh the potential pros and cons. more![What the Rise of Virtual Reality Means for Marketing [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170322-infographic-lg.gif)
Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it—and how your company could, too. more
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