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Changing from outbound marketing to inbound marketing brought me invisible sales and changed my career forever. Find out why you should consider making the switch. more
When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and it delivers. more
Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even less effective. more
Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance. more
Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group. more
Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access to tools for dealing with workload problems. more
Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group. more
Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits. more![Seven Skills Marketers Need to Succeed [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/seven-skills-new-marketers-need-to-succeed-infographic-peek.jpg)
What are the most important skills that a marketer needs? more
By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model. more
We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake. more
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others. more![A Day in the Life of a Marketer [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/attask_day-in-the-life-of-marketer_infographic-peek.jpg)
What does a marketer's typical day look like? Hint: Lots of interruptions and email. more
Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise. more
Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane. more
Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad. more
Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group. more
To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences. more
Without huge marketing budgets or teams of people to help, startups had to be creative and efficient because capital has been hard to come by recently. Businesses large or small can benefit from their approach. more
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. more
Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent? more
Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But it doesn't have to be that way. more
The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain it. more
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council. more
Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But it didn't happen overnight. more
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