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Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise. more
Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane. more
Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad. more
Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group. more
To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences. more
Without huge marketing budgets or teams of people to help, startups had to be creative and efficient because capital has been hard to come by recently. Businesses large or small can benefit from their approach. more
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. more
Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent? more
Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But it doesn't have to be that way. more
The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain it. more
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council. more
Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But it didn't happen overnight. more
How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how businesses market to their audiences. more
If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be to create and grow your Klout profile. more
Global optimism about the job market has reached its highest point in seven years, according to a recent report from Nielsen. more![Are Marketing and IT Execs United or Divided? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/290714-ddp-lg.jpg)
Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture. more
Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen. more![How Much Do Chief Marketers Get Paid? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/240714-ddp-lg.jpg)
Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council. more
The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers. more
Let's look at what CMOs and CFOs agree and disagree about regarding their workplace dynamic. more
What does it take to work successfully as a marketing communications professional in today's world? more
Marketers, do the children in your life know what you do for a living? Check out these reasons to start talking to children early about careers in marketing. more
Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you need to stop replicating. more
Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group. more
Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do you know your team is effective? more
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