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Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even. more![The 25 Most In-Demand Skills on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090216-ddp-lg.jpg)
LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network. more
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report. more
If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better! more
It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report from The Creative Group. more
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword. more
As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or spirals out of control. more
Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one. more
Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated positions, according to a recent report from The Creative Group. more
One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers used online resources in their most recent search for employment, according to a recent report from the Pew Research Center. more
Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale. more
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually. more![Who Does What in the Data Science Industry [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151208-data-industry-who-does-what-infographic-lg.jpg)
What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean. more
Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. more
One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the notion. more
Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes, ScribbleLive, and LinkedIn. more
Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side. more
Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor. more
Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should. more
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
Women are still underrepresented at every level in major North American corporations, and the disparity is greatest in senior leadership, according to a recent report from McKinsey & Company and LeanIn.org. more
Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment. more
Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action. more
Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group. more
Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group. more
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