Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Career Management

Access thousands of our career management online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • by William Arruda
    You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now you need to take that same communications expertise and apply it to yourself. more
  • by Hank Stroll
    Why can't sales and marketing see eye to eye, and how does an organization deal with oftentimes opposing views? more
  • by Tim Kitchin
    Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address the root cause of customer abuse—data gathering, CRM, and analytical ... more
  • by William Arruda
    What gets a resume more than a 10-second glance? What's the surest way to impress during an interview? Scott Davis, Senior Partner at Prophet and author of two widely acclaimed books on branding, offers must-read career insight. more
  • by William Arruda
    As a marketer, you are quite aware of the connection between branding and emotion. Countless books and articles have been written about it in the past few years. It's clear that people make decisions in life based on emotion. And decisions about the brands with which we choose to associate ... more
  • by Leigh Duncan-Durst
    Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience is an important part of CEM. But like Experiential Marketing, it's a part of a much larger whole. more
  • by Chris Dillon
    Media training is hot. With the growing awareness that PR is a potent marketing tool, many companies are using media training to strengthen their communication capabilities. Media training can be a complex, expensive undertaking. But with a little planning, it can make your organization's message clearer and more compelling. more
  • by Jonathan Kranz
    For many organizations, 'tis the season to shop for talent, especially copywriters. But it's awfully hard to look beyond the exterior to identify the talent who will really work for you. And while there are no fool-proof formulas for finding winners, you can take measures—right at the start of ... more
  • by William Arruda
    We use the word love a lot when it comes to our favorite brands. Similarly, talk about emotions and successful brands is music to the ears of career-minded professionals who want to get ahead. If it's the emotional brand attributes that are so critical to loyalty, then who better to ... more
  • by Hank Stroll
    Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice to: how do you effectively "educate" your clients about the online sales process? Get the full story. more
  • by Promise Phelon
    Speak any language long enough, and you'll become fluent; take on the mindset of a strategist and you'll start to see things through a strategist's eyes. And others will notice the change in you--you'll find yourself more and more being called on to act as counsel on all matters customer. ... more
  • by William Arruda
    When it comes to succeeding in today's competitive marketplace, the "fine" is just as vulgar and undesirable as the other four-letter word that begins with F. If your reputation is "fine," you're in trouble. People rarely get excited in life about things that are fine, and they rarely have emotional ... more
  • by Jonathan Kranz
    The columnist, author of "Writing Copy for Dummies," recently joined forces with Jon Warshawsky, coauthor of the newly published "Why Business People Speak Like Idiots." Together, the "dummy" and the "idiot" attacked their archenemy, Corporate Bull. What follows are five practical suggestions for shoveling your way out of the doublespeak ... more
  • by Mike McLaughlin
    You might call it the project from hell, the death march or the one that ended up in the ditch. Most of us have at least one project horror story, though some of us have seen more than our share. If you haven't experienced a project that's gone sideways, consider ... more
  • by Peter Cohan
    How much of our company's corporate overview presentation should you include in a demo meeting? The answer: as little as possible! Many salespeople and technical staff feel comfortable opening a demonstration meeting with a "brief" overview of their company. Most customers refer to this as "Death by PowerPoint." Instead, ... more
  • by William Arruda
    To have a successful career in marketing, performing well is no longer enough. You need a solid reputation that extends beyond the walls of your company--and you have to be proactive in building it. One of the best ways to reinforce your reputation is through your online identity. In fact, ... more
  • by Michael Fischler
    Of all the slams on marketing, one of the biggest is that it is, in a word, guesswork. That distinctly pejorative view of our shared business discipline is that it is without any discipline at all. We protest that this is an uninformed, tainted view of us. We insist marketing ... more
  • by Debbie Weil
    If ever there were a perfect tool for the job hunter, blogging is it. Think of a blog as the 3D version of your resume: in it, you provide context and meaning to the work experience and educational background you've so carefully wordsmithed in your resume. So let's talk ... more
  • by Mike McLaughlin
    Clients and consultants alike usually dread fee discussions. Here are six strategies to help you preserve your profit margins and your client relationships as you work through pricing discussions. more
  • by Matthew Syrett
    Although we cannot completely trust the psychology that underlies our advertising decision making, we can work to make it more reliable by lowering stress, institutionalizing skepticism, living in the moment, and training and preparing for friction. more
  • by William Arruda
    More and more, we need to be connected to a network of resources for mutual benefit and growth. And although you need these contacts to support your success, the approach to building a valuable network involves giving—not taking. The more you give to your network colleagues, the more they will be ... more
  • by Matthew Syrett
    Advertisers spend much effort psychoanalyzing consumers, trying to understand why consumers make the decision they do. It is rare that they turn those same analytical tools on themselves—to understand why they make their own decisions, especially when those decisions have led to trouble. more
  • by Gerg Quigley
    The Fantasy: Your marketing budget is packed to the brim with money to help build your dream marketing team. You hire nothing short of the best. Life is good. The Reality: Your staff is overworked, your budget's tight and you complete about half of the projects on your to-do list. What's ... more
  • by William Arruda
    It's natural to start thinking about your career in the beginning of a New Year—a time for resolution, reflection and rebirth. To help you focus on taking your marketing career to the next level, here are five key elements of a successful strategy. more
  • by Bob Gallagher
    Here's how a corporate communications professional could go about the business of learning more about Investor Relations, pitching Investor Relations to company executives, and practicing necessary processes before going public. more

Results for All Content » Marketing Articles » Career Management: 576 - 600 of 640

Previous 1 2  15 16 17 18 19 20 21 22 23 24 25 26 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!