Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Digital and Social Stats in 2017: A Snapshot [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171030-infographic-lg.jpg)
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. more
As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences. more
Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF). more
As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales. more
Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris. more
Consumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys. more![The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171019-infographic-lg.jpg)
Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That's one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming. more
Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray. more![Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171013-infographic-lg.jpg)
Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those experiences. more
Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research. more
In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how. more
Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet. more
What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely you're not using it—yet. more
B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising. more![An Inside Look at the Habits of Millennial Shoppers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170926-infographic-lg.jpg)
Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. Check out lots more on Millennial trends in this eye-catching infographic. more
Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. more
Most Americans now use social media to get at least some of their news, according to a recent report from The Pew Research Center. more
The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. more
Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch. more
Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. more![Is Brand Loyalty Dead? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170912-infographic-lg.jpg)
Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands. more
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing. more
Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex. more![How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170905-infographic-lg.jpg)
Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities to personally help prospects convert. more![The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170825-infographic-lg.jpg)
Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of. more
MarketingProfs uses single