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![Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180125-infographic-lg.jpg)
With all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for all these new options. See how consumers feel about new tech and what experiences they actually want in 2018. more
Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online behavior? more
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets? more
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. more
Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. more![The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180116-infographic-lg.jpg)
If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy. more
Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. more
Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr. more
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare? more
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. more![The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171219-infographic-lg.jpg)
Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more. more![The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/141217-ddp-lg.jpg)
Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. more!['Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180103-infographic-lg.jpg)
What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017. more
Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. more
Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research. more
Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. more
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. more![Gender Stereotyping in Digital Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171110-infographic-lg.jpg)
Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes. more
Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy. more![Meet the Affluencers: How Some Wealthy Americans Influence Purchasing [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/031117-ddp-lg.jpg)
A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers' buying behavior, according to recent research from Ipsos. more![Digital and Social Stats in 2017: A Snapshot [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171030-infographic-lg.jpg)
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. more
As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences. more
Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF). more
As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales. more
Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris. more
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