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Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads? more
Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov. more![The 3Ps of the Future of Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170426-infographic-lg.jpg)
Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive. more
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless... more![Top 10 Features of Mobile Apps for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170421-infographic-lg.jpg)
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have. more
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. more![40 Video Stats You Should Know If You Work in E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170418-infographic-lg.jpg)
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video. more![Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170417-infographic-lg.jpg)
Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page? more![How Much Time Do People Spend on Social Media? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170414-infographic-lg.jpg)
People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform. more
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. more
Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra. more
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore. more
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. more
Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. more
Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social. more![How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170320-infographic-lg.jpg)
Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best practices in implementing recommendations for your brand. more
Which TV channels would consumers most want to include in an à la carte television package if they could build their own? more
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing. more
In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing Solutions. more![Travel as an Indicator of Demographics and Lifestyle [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170308-infographic-lg.jpg)
Understanding your customers' travel preferences can help you to better understand and reach them. more![Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080317-ddp-lg.jpg)
Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc. more![Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170307-infographic-lg.jpg)
Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery. more![Demographics of the Top 7 Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170303-infographic-lg.jpg)
How well do you know your social media audiences? See who spends time on seven of the most popular social networks. more![Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170302-infographic-lg.jpg)
The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits. more
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