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People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience. more
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. more
Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. more![What Are We Buying for Mother's Day? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170512-infographic-lg.jpg)
Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday. more![Social Media Use by Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170510-infographic-lg.jpg)
Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message. more
One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital. more
Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer. more![Multicultural Millennials: Who They Are and What They're Doing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170505-infographic-lg.jpg)
Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities. more
Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results. more
Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising. more
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads? more
Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov. more![The 3Ps of the Future of Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170426-infographic-lg.jpg)
Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive. more
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless... more![Top 10 Features of Mobile Apps for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170421-infographic-lg.jpg)
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have. more
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. more![40 Video Stats You Should Know If You Work in E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170418-infographic-lg.jpg)
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video. more![Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170417-infographic-lg.jpg)
Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page? more![How Much Time Do People Spend on Social Media? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170414-infographic-lg.jpg)
People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform. more
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. more
Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra. more
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore. more
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. more
Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. more
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