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Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex. more![How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170905-infographic-lg.jpg)
Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities to personally help prospects convert. more![The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170825-infographic-lg.jpg)
Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of. more![What's Hot (and What's Not) in Online Retail [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/250817-ddp-lg.jpg)
Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year. more
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. more
How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? more![Five Direct Mail Myths About Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170817-infographic-lg.jpg)
If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them. more
Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. more
If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus from finding and engaging new customers to nurturing and convincing your existing customers. Here's how. more
What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. more
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd. more![Instant Gratification Nation: The Impatient American Consumer [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/110817-ddp-lg.jpg)
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. more
In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky. more
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief. more![40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170803-infographic-lg.jpg)
A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage. more
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. more
Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications. more
From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey. more
Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra. more![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more![Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170725-infographic-lg.jpg)
Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. more
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. more
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. more
Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. more
Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. more
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