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Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications. more
From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey. more
Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra. more![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more![Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170725-infographic-lg.jpg)
Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. more
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. more
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. more
Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. more
Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. more
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. more![How In-Store Tech Use and Preferences Differ by Gender [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-infographic-lg.jpg)
Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience. more![Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170711-infographic-lg.jpg)
Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors. more![How Millennials Are Changing the Shopping Landscape [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170707-infographic-lg.jpg)
Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an infographic to explain just that. more
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. more
Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting. more![Consumer Purchase Behavior by Industry, Device, and Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170605-infographic-lg.jpg)
How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries. more![Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170602-infographic-lg.jpg)
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. more![Why People Abandon Online Shopping Carts and What to Do About It [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170526-infographic-lg.jpg)
If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. more
Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer. more
Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. more
People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience. more
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. more
Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. more![What Are We Buying for Mother's Day? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170512-infographic-lg.jpg)
Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday. more![Social Media Use by Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170510-infographic-lg.jpg)
Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message. more
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