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B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. more
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver. more
Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI. more![Five Reasons People Are Wired for Visual Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180226-infographic-lg.jpg)
Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content. more
Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore. more
Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials. more
There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi. more
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. more
IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks. more
In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar. more![Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180125-infographic-lg.jpg)
With all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for all these new options. See how consumers feel about new tech and what experiences they actually want in 2018. more
Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online behavior? more
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets? more
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. more
Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. more![The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180116-infographic-lg.jpg)
If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy. more
Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. more
Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr. more
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare? more
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. more![The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171219-infographic-lg.jpg)
Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more. more![The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/141217-ddp-lg.jpg)
Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. more!['Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180103-infographic-lg.jpg)
What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017. more
Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. more
Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research. more
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