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  • Three Steps to Getting B2B Client Endorsements
    There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients to agree to let you tell their success stories can be like pulling teeth. As Paul McKeon puts it in ... more
  • Verizon iPhone Boosts Apple's Ad Network Share
    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media. more
  • Three Tips for Getting B2B Email Frequency Right
    Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it depends," she writes at the Marketing Interactions blog. So to help a range of B2B marketers find the right frequency for ... more
  • Mobile Presentation Views Surge 640% in 2011
    One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket. more
  • Ask Customers What You Don't Do Well
    When you spend proverbial blood, sweat and tears building a small business, the last thing you probably want to do is ask customers what you're getting wrong. But it doesn't have to be a horrendous experience—and it's a great way to identify and resolve issues before customers leave in a ... more
  • Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP
    Verizon is the top mobile network brand of the year, according to the 2011 Harris Poll EquiTrend* report, which also announced winners in four other tech categories: Mobile phones (Motorola), consumer electronics (Sony), computer hardware (Hewlett-Packard), and gaming (Nintendo). more
  • Tips for a Smart Mobile Search Strategy
    In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ... more
  • SERPs: The Benefits of Being No. 1
    The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%, according to a study by Optify. more
  • Quick Tips for Transforming Your Enterprise Into a People-Pleaser
    The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to apply a bit of common sense." Don't miss the complete article (sign-in required). In the meantime, here are a few ... more
  • Internet Ad Revenues Rebound to Record High in 2010
    Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by growth in display-related formats, according to the Interactive Advertising Bureau (IAB). more
  • Six Ways Inbound Marketing Can Deliver Results for B2B Clients
    The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how to integrate new "disruptive technologies" into longstanding B2B best-practices, he notes. "While we knew we needed to embrace change," Fink recalls ... more
  • LinkedIn Top Social Tool for B2B Marketers
    More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online. more
  • Do You Really Have Permission to Send That Email?
    In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a familiar email service provider. "I contacted a friend there and asked them to look into how this company [the author ... more
  • Nearly Half of Mobile Web Users Make Purchases
    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research. more
  • Are You Getting Twitter Right?
    "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as Twitter celebrates its fifth anniversary, however, many businesses still get it wrong. Here are a few of Pergolino's tips for ... more
  • Ad Market Recovering Despite Shocks in Japan, Middle East
    Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East and the earthquake in Japan, according to projections by ZenithOptimedia. Even so, online advertising is expected to continue surging worldwide, ... more
  • The Five Rs of Search Engine Marketing
    In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ... more
  • Brands Rely More on Digital Channels for Custom Content
    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise. more
  • Make Better Sense of the Social Landscape: A Quick Reference
    You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want to accomplish, how you'll do it and how it will be measured. To build a solid social foundation, it helps to ... more
  • Display, Mobile Top Priorities for Marketers
    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo. more
  • Drip Marketing the Right Way
    "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture new leads or cross-sell to customers. Whatever your goal, her bits of advice, like the following, are likely to be ... more
  • Marketers Increasing Digital Video Ad Spending
    More than two-thirds of marketers (69%) and one-half of agency professionals (55%) say they plan to grow their digital video advertising (DVA) spending 22% on average in 2011, according to a study by the Interactive Advertising Bureau (IAB). more
  • Four Ways to Revamp Your Email Marketing Program
    "If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?" Well, your email marketing program requires upkeep ... more
  • Americans Flocking to Coupon Websites
    More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), according to a report by Morpace. more
  • Why Customers Might Want to Pick Up Online Orders at Your Store
    Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study on another successful "ship-to-store" program: Ace Hardware's. "When a customer selects ship-to-store service," they explain, "orders are fulfilled out of ... more

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