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  • How Email Actually Gets From You to Your Subscriber
    "Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball rolling down a track, opening a door that pushes a knife into a string, releasing a mouse that takes the ... more
  • Social Media in Canada: Likes, Follows Sway Brand Perception
    More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social site, and 49% say their views of products and brands are influenced by recommendations of those in their social network, ... more
  • Avoid These Four Personalization Mistakes
    "Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences from their favorite online brands," writes Carlos Carvajal at the CMO.com blog. It's not difficult to create the personalized experience ... more
  • Top 50 Websites: Google Nabs Top Spot From Yahoo
    After trailing Yahoo for nine months, Google Sites was the top-ranked Web property in June 2011 with 182.5 million visitors, followed by Yahoo Sites with 178.4 million and Microsoft Sites with 173.6 million, according to comScore Media Metrix service. Amazon Sites jumped one spot to rank at No. 6 with ... more
  • Three Tips for Creating Credible Online Content
    "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors to your site see your online business as a trusted resource."  To help you ensure that your online content is credible, Potter ... more
  • Social Media Gets Mixed Reviews From Small Business
    Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however. more
  • Social Skills for Content Officers: Four Basic Requirements
    You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where it goes in terms of subject matter or throughout the social universe. MarketingProfs Chief Content Officer Ann Handley has written a ... more
  • A Brief History of Content Marketing [Slide Show]
    by Daniel Kuperman
    Think content marketing is something new? Not even close. It's been a staple in the marketer's toolbox for ages. Here is a brief retrospective of some successful uses of content marketing from the past 175 years that may inspire you. more
  • LinkedIn Now No. 2 US Social Network, Surpasses MySpace
    LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix. more
  • How to Craft a B2B Position Statement That Boosts Your Brand
    How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According to Ray Baird, writing at the Branding Business blog, a position statement answers three critical questions: how you define yourself, ... more
  • Email Metrics: Open, Click Rates Highest in the Morning
    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning. more
  • How to Keep Your Subscribers Engaged: A Checklist
    Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly a sad state of affairs when marketers are immune to the fact that at least 60% of email recipients ignore ... more
  • CMOs Ramping Up Budgets, but Accountability Is Key
    Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council's State of Marketing Report. more
  • Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories
    by Vahe Habeshian
    The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc. more
  • What to Do When the Buyer Wants the Status Quo
    There's a good chance your typical B2B customer works in a state of constant overload: too many emails, too many meetings and too much buzzing in her ears. It doesn't matter if your product or service would instantly improve her business and lower her costs—she doesn't have the time or ... more
  • Facebook Ad CPCs Up 22% in 2Q11
    Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to report by Efficient Frontier and Context Optional. Meanwhile, search spending increased 8% in the second quarter over 2Q10 levels. more
  • Four Ways to Make Branded Content Shareable
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's often viewed as 'advertising,'" writes Jon Thomas at the Post Advertising blog. "As we know, audiences trust friends and strangers ... more
  • Marketing Execs Dish on Mobile, Social, Trends in Their Profession
    Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group and the American Advertising Federation (AAF). more
  • Use Social Serendipity to Boost Innovation
    What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, resulting in the birth of "open innovation" programs such as Procter & Gamble's Connect & Develop, and contests where internal ... more
  • Lead Nurturing: What Can It Do For You? [Slide Show]
    by Elle Woulfe
    Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts. more
  • Ad Spending to Return to Pre-Recession Highs in 2011
    Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The expected growth is just 0.1 percentage point (PP) below the 4.2% projected three months earlier. more
  • Three Mistaken Beliefs That Can Cripple Marketing Teams
    What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like these actually cripple a team's performance? J. Richard Hackman, writing at the Harvard Business Review, argues that quite a few ... more
  • Websites Fueling Growth in Industrial Companies
    Nearly one-half (45%) of North American industrial businesses reported positive growth in the second half of 2010 and among them, more than three-quarters (76%) said their websites made a significant contribution to that growth, according to ThomasNet's Industry Market Barometer. Meanwhile, in a tough business environment, most industrial companies credit ... more
  • Five Tips for Creating Effective Transactional Emails
    "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily Keye at the Bronto blog. That is a surprising fact when you consider transactional emails enjoy astounding open rates—up to 75% ... more
  • Email Open Rates Down, Click Rates Flat
    Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, , according to a report by Harte-Hanks. The pharmaceutical and government sectors recorded the highest open rates during the year, whereas the tech sector recorded the lowest. more

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