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  • Why Customers Might Want to Pick Up Online Orders at Your Store
    Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study on another successful "ship-to-store" program: Ace Hardware's. "When a customer selects ship-to-store service," they explain, "orders are fulfilled out of ... more
  • Android Widens Smartphone Lead, Apple Up on Verizon iPhone
    Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
  • Four Ways to Search-Optimize Your Site Structure
    Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, is optimizing your site's overall structure. Site structure helps search engines understand your site's "topic" and more easily find and index ... more
  • Women and Facebook: Brands, Deals, and Friends They Hate
    Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to a survey from Eversave, which also explores group-buying preferences among women. more
  •  How to Use Social Media to Boost Response the Way Nonprofits Do
    You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the nonprofit social-media success story. The Dragonfly Effect, a book by Stanford University marketing prof Jennifer Aaker and marketing strategist Andy ... more
  • US Ad Spend Up 6.5% in 2010
    Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion, according to data released by Kantar Media. Ad spending in the fourth quarter of 2010 was up 7.0% compared with the same period a year earlier, driven by small advertisers ranked outside the Top 1,000. more
  • Three Key Ways to Add Value to Your B2B Content
    "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to being in the business of selling whatever they sell—shovels or software—they also need to be producing content as a cornerstone ... more
  • QR Codes Catching On With Smartphone Users
    QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to ... more
  • Relationship Advice for Email Marketers
    "Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. "Many of these keywords go back to the age-old idea of building a strong relationship between your organization and the ... more
  • Brands Using Content Curation to Build Thought Leadership
    Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire. more
  • How to Fire a Bad Customer
    When you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business owners don't consider," writes Rohit Bhargava at the Influential Marketing Blog, "is whether their best business decision may actually involve ... more
  • State of Media: TV Still Strong as Social Web, Smartphone Use Surges
    In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to Deloitte's annual survey on technology and media. Meanwhile, smartphone and social-networking use continues to increase. more
  • Why You Should Nix 'Black Hat' Optimization
    The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen contenders for each of these searches," writes David Segal. "But in the last several months, one name turned up, with ... more
  • Gen-Y Wants More Than Cool Brands
    Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, according to a study conducted by InSites Consulting and MTV. more
  • Seven Tips for Achieving Social Media ROI
    We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive may partly explain the influx of community manager jobs popping up over the course of last year, as well as ... more
  • Smartphone Ownership Drives Hyper Email, Facebook Use
    People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency, according to a survey from ExactTarget. more
  • What to Do Today, This Week, This Month to Boost Your Client List
    Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct ... more
  • Top 50 Websites: Twitter Edges Into Ranking
    Yahoo Sites comprised the top-ranked Web property in February 2011 with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million, according to comScore Media Metrix service. Expedia (ranked No. 43) joined the top 50 ranking for the first time in February, as did ... more
  • One Very Convincing Reason to Test
    A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ... more
  • Celebrity Followers, Fans, Valuable to Brands
    Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company. more
  • LinkedIn Passes 100-Million Member Mark
    by Vahe Habeshian
    LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, ... more
  • Ten Reasons You Shouldn't Ignore Social Media
    Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine Whittemore says many skeptics have come to the conclusion that traditional methods of attracting customers are no longer enough. "They’ve noticed ... more
  • Bad News (About Brands) Travels Fast
    More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report. more
  • Three Ways to Solve Duplicate Content Issues at Your Website
    Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites. According to Stott, duplicate content doesn't necessarily mean that an exact ... more
  • B2B Brands Undervalue Online Display Marketing
    Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester. more

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