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  • by Ted Mininni
    On August 31st, I posted a blog entry "Ask Dr. In that post, I was ruminating about Daimler Chrysler's latest marketing campaign, which utilizes Dr. Dieter Zetsche, its chairman as spokesman, and the pros and cons of such a The TV and radio advertising spots coordinated with a web site ... more
  • by Ann Handley
    Last week, produced a terrible error in our own email marketing As part of a segmented test to the MarketingProfs newsletter subscriber list, we had planned to mail seven different messages to entice MProfs subscription upgrades to Premium. But instead of getting one of those offers, as intended, each of ... more
  • by Tom Ehrenfeld
    Last month Publishers published a great article on by John Hodgman, a favorite writer of mine (his The Areas of My is the funniest book published in the past His piece triggers a core belief of mine, which is that the one common thread you'll find among good business books ... more
  • by Jeanne Bliss
    Ahhh, that time of life when you've got to begin paying (really) for your clothes yourself, and when those four-years-of-college food impact whether you'll really ever wear low-rise jeans As a NY Times article states, however, the post-college space is rapidly becoming a pretty crowded In the past year, Abercrombie ... more
  • by Jim Kukral
    Going viral is just like being cool. Just ask the , you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Look, if you're trying too hard to be viral, well, it just ain't gonna happen. Ok, well maybe if you pay ... more
  • by Gavin Heaton
    I have noticed a lot of blog posts talking about cars or motorbikes There are articles on new cars, on vintage cars, on toy cars and even model racing cars. Motorbikes on the other hand seem to polarise a little, with people either loving or hating But no matter whether ... more
  • by Spike Jones
    I apologize that I can't remember where I read this quote earlier this ...I believe that it was on a blog post somewhere (so if you know, tell me and I'll make it right). And it went something "Word of mouth marketing isn't cheap. It's What a beautiful set of ... more
  • by Lee MarcStein
    My youngest grandchild, Samantha, will turn two at Thanksgiving She's just starting to speak words adults can recognize. Of course, the first words were "Mama" and "Dada," but the word she now says most distinctly and emphatically is This is her first four-letter street word. Or maybe she learned it ... more
  • by Tom Ehrenfeld
    I launched a years ago to support my book The Startup , and eventually let it go dark. Or dim, I It just got too hard to write frequently, and I lost sight of what the site was meant to do. This month I've been more regular, as it were, ... more
  • by Andrea Learned
    Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their In partnership with the relationship-connecting site , they are hosting "Spin Cycle" starting today that will include laundry-themed games, karaoke "Duets" ... more
  • by Ann Handley
    My two kids went back to school yesterday. And the Chex Mix of their unique genetic makeup revealed itself again in their very different approaches to school My teenage son pulled his messenger bag out from somewhere deep in his closet yesterday morning, tore out the used pages in a ... more
  • by Ted Mininni
    In marketing circles, we focus on brand-building by effectively reaching customers, and getting their The business intelligentsia has been preaching about the need to connect with customers on both intellectual and emotional levels. Most of us would readily agree with that. But as marketers, we ought to ask ourselves which ... more
  • by Harry Joiner
    I received a resume today from a guy who's a former NFL player with the NY Jets and Oakland Raiders. I freaking love that. Why? Because it shows that ...the guy understands the Law of the   You can't cram on the farm.  Plan.  Sow.  Nurture.  Reap.  That's the deal.  Season after season.  ... more
  • by Eric Ward
    Trying to keep up with who is linking to your site or mentioning your company or name can be quite a I can use my own server logs to spot a new referrer, but this isn't accurate, since that only happens if someone actually clicks on the link. There are ... more
  • by Paul Barsch
    In a cost-cutting move, many companies are selling real estate holdings, consolidating corporate campuses and encouraging employees to work from Marketing, unlike a job in manufacturing, seems to be one function suitable for telework. Is this a positive or negative trend for A recent Wall Street article titled, "When Working ... more
  • by Gerry McGovern
    The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the When the recently-leaked 20 million America Online search queries were analyzed, it was found that a great deal of people wanted free sex, free ... more
  • by Mack Collier
    Last month I left a post on The Viral about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their I wrote that I thought that the promotion was a 'step in the right direction,' but that it could be a bit better, and ... more
  • by Ann Handley
    This week's profile of Mack Collier reveals a little about Mr. the man behind the Top 25 Marketing list as well as his 100 CDs for 100 Bloggers This series of mini-interviews is an attempt to bring you the personalities behind this blog, to connect a bit on a human ... more
  • by Sara Holoubek
    But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them Take a look at these recent press [Company Name] Distinguished as 'Largest SEM ... more
  • by Ann Handley
    My 14-year-old son, born in 1991, is certain he was born two decades too late. So, lately, he's been bringing himself up to speed on the culture of the the music (The Doors, Grateful Dead), the literature (Gore Vidal), events that defined the decade (Vietnam, Woodstock) and Dick Admittedly, Cavett ... more
  • by Ann Handley
    Hi Daily Fix aFIXionados. I've been hunting around online for giant We're " foam fingers, but surprisingly our super-competitive culture doesn't extend that far into the numeric Regardless, the cause for foam-finger wagging is that Collier was finally able to update his list of the Top 25 Marketing , and ... more
  • by Alain Thys
    What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your While to ... more
  • by Lee MarcStein
    I've been accused of having marketing foresight. Here's On September 19th, the entry on my George Carlin daily calendar pad will "The worst thing about e-mail is that you can't interrupt the other person. You have to read the whole thing, and then e-mail them back, pointing out their mistakes ... more
  • by Ann Handley
    This work week prior to Labor Day is understandably ...as many of us head to our favorite vacation spots to squeeze the last few juicy drops out of summer. But for those of us who are in the office, this week can be a good time to reflect and prepare ... more
  • by Tom Ehrenfeld
    As a business writer, I've always cared as much about writing as I do about business. In fact, I took the discipline of writing seriously long before seeing the practice of business as a dynamic activity. Today I care about And so, when looking for good business writing in other ... more

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