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Marketing Opinions: Most Recent

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  • by Eric Kintz
    Chris Anderson has a " great post on the "mainstream media He takes a look on a regular basis at the key mainstream media year over year Mainstream media * network TV had its " lowest weekly ratings ever in July. CBS, ABC, NBC and Fox averaged 20.8 million viewers ... more
  • by Mack Collier
    So it all comes down to After months of building hype, we will soon know if New Line's strategy to embrace the internet users that were promoting Snakes on a pays In reality, the fact that we are even wondering if SoaP will be a hit means that New Line's ... more
  • by Mario Sundar
    If you haven't heard of the Snakes on a " movie phenomenon (SoaP), then there is not much use consuming this post this late in the A movie that innocently enough generated buzz due to scriptwriter Josh Friedman's , has evolved into the Rocky Horror Show of our times, aided ... more
  • by Alain Thys
    Writing the second part of this post was hard. Not because I didn't know what I wanted to say, yet because the need to summarize it into a readable blogpost meant leaving out important Still, I've tried to highlight how marketing as a function can help organizations the challenges described ... more
  • by Ted Mininni
    Just read an interesting article in the July 23rd issue of the International Herald France driven to (gasp) market and I think it merits In the , author Eric Pfanner begins by citing that although vintage French chateaux wines are commanding record places in the marketplace, the average French winemakers ... more
  • by Roy Young
    Blogging doesn't get marketers to the executive suite and won't keep them What elevates the influence and business impact of marketers is driving the CEO's agenda for top line and bottom line growth. A blog, regardless of how widely read, is unlikely to deliver revenues and profits, neither in the ... more
  • by Andrea Learned
    I've been getting up a little earlier than usual these days, because it's the only time I can walk my dog without killing her in the humidity (and she is used to a longgg daily . So, it happens that I was awake and listening to Marketplace's Morning Report at ... more
  • by Jonathan Kranz
    Once upon a time, sex was unmentionable among polite Now the subject is inescapable. Topics that were once confined to discreet, brown-paper packages are now fodder for afternoon talk shows and supermarket aisle women's In fact, just a few years ago, my jaw hit the tabletop when I found an ... more
  • by Tom Ehrenfeld
    There's only one existential retail question that's tougher than "debit or credit?", and that would "Did you find everything that you're looking I was at Staples recently, late afternoon, and I was tired. A guy rushed into the store and asked the employee at the cash register, "Can you tell ... more
  • by William Arruda
    I was reading in magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a Madonna (reinvention) on He's now spearheading a project he's calling "the antithesis of hip." It's a completely redone Gramercy Park Hotel that won't resemble the hotels we have come to ... more
  • by Harry Joiner
    Jim Durbin here from #0000ff;" , guest authoring here as part of the #0000ff;" Recruiting.com A couple of weeks ago Harry told you #0000ff;" how to get noticed on .  Now let's move into the next step of getting noticed -- your complete online If you are a job-seeker, or ... more
  • by Mike Wagner
    Some people say Mary is scary. But I say there's a lot to Mary is not a "pat-you-on-the-back-atta-boy" kind of leader. As much as I need that kind of "parental encouragement" every now and then, being the corporate "mom" isn't her style of leadership. And that's the "real thing" her ... more
  • by Tom Ehrenfeld
    A great in a recent Sunday New York Times about Tom Hanks' production company reminds me of how much I admire his take on creating creative The guy has a great approach toward the business of art, and, I suppose, the art of business. And it all comes down to ... more
  • by Eric Frenchman
    It has been that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with As part of the deal, Google advertisers will have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and ... more
  • by Alain Thys
    These days, it's very fashionable to talk about things like Net Promoter , Touchpoint and Employees that Live the After all, we're -- once again -- finding out that it's the employees of the organization that ultimately define the customer's satisfaction with our products and So after spending a few ... more
  • by Mack Collier
    MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral It seems like the marketing Holy a message that can spread literally the world in a matter of hours if not minutes, and for little or no cost. Now ... more
  • by Andrea Learned
    Ghost writers can't write blogs for They can't cover the unique range of topics that might pop into your head and they can't present it, no matter how much they study up on you, as authentically as, well,... as only you In an article about CEOs and blogging in last ... more
  • by Eric Frenchman
    So the stage is set for today's big showdown between Ned Lamont and Joe Lieberman for the democratic Senate primary in Assuming you are not, as my friend Becki D says, a political wonk, here's a run down and why I think it is very interesting On one side, you ... more
  • by Mario Sundar
    I have a penchant for corporate blog rankings Top 10 Corporate , Top 10 CEO ) and in the spirit of extending my trivia pursuit to Corporate Marketing Blogs, I decided to investigate the state of CMO ...(meaning blogs of C-level Chief Marketing Officers at corporations, agencies). The result was ... more
  • by Michael Perla
    Mary , the relatively new CMO of likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke's products, according to an interesting article I read in in this It's not anything new per ... more
  • by Harry Joiner
    As a #0000ff;" management , job seekers frequently ask me if they should carry a business card for job searching purposes.  My answer is yes, especially if they are unemployed during their job search.  But what should your card Think of your business card as a tiny direct marketing   ... more
  • by Sara Holoubek
    I am sitting at some awful government building waiting to renew my passport before a 9pm flight tonight. I had thought the in person service was supposed to be a breeze. I was My number, A3543, is still about 100 people away and I am stuck in a dreary gray ... more
  • by Shelley Ryan
    Http://www.mpdailyfix.com/images/geeks.jpg more
  • by Shelley Ryan
    I'm thinking that my tithe to might not be the best self-promotional strategy when it comes to See and you'll get what I more
  • by Ted Mininni
    Due to the interest I've gotten on a recent blog entry which was a commentary on a business I had read on employee value, and the discussion it sparked, I thought it might be a good idea to do more than comment on someone else's opinions on the What is ... more

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