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- Sure, business is important, but people matter, too. All too often we forget they go hand in Check out the Happy Planet . Here's what the site "The Happy Planet Index addresses the relative success or failure of countries in supporting good life for their citizens, whilst repecting the environmental ... more
- One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen partner, who taught me that "quality is your best No matter which professional sector I've advised, be it accounting or executive search, management consulting or architecture, or any ... more
- CMO of Widget - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. Traditional Gal, you go Trad - We have billion dollars to spend on TV commercials starting Tuesday night on Nascar, ... more
- The fact that the MarketingProfs blog has been down over the past day has given me an opportunity to consider some larger, more existential, issues. To Is a blogger still a blogger if she doesn't have a Tangentially, that question made me consider the label of "blogger." For example, I ... more
- The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement Market share, mind share, recognition, recall... all measure the mass Would any big company recognize of their market-share disappearing? Should they really give a fuck about that paltry number, is ... more
- Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to say that I'm as concerned as every responsible citizen is about sustainability I don't think we ought to be labeled "tree huggers" either, because we should all be concerned about ... more
- The Boston Business recently ran an article on marketing that caught my Typically, when ad agency people talk about "integration," you can be sure it's a play to remain relevant in a marketing world in which traditional media purchases (i.e., how ad agencies make most of their money) are steadly ... more
- I just don't understand why people love the words "guru" and Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time , where a horn sounds and all these people ... more
- I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol ... more
- Further evidence that mainstream media is giving blogging a big group hug came last Monday, July ...when while on vacation in southern Maine I picked up a copy of the Boston Globe to find my blogging " post featured in Maura Welch's Business " column. (Apparently the Boston Globe is ... more
- How many of you have generated revenue for your business with customers located across borders today? Yesterday? One week ago? One month What are you waiting for? Here's what I want you to Go to The Global Small Business Blog Click on "Connect With the World" (right sidebar) under the ... more
- I saw in this morning's obits that Theodore Levitt, former Harvard Business School Professor, had died. Think about this: it was in 1960 that Levitt first published his classic article "Marketing Myopia." more
- All management recruiters are in the business of trying to help companies get their arms around what Peter Drucker believed was the final frontier in competitive Attracting, hiring and growing great So much has been written on the subject -- yet so many companies get it wrong, which is why ... more
- AOL, the beleaguered online service, is probably glad that the month of June is Besides aggravating many long-time customers by inserting ads into their emails, AOL execs found themselves in the spotlight for shooting themselves in the foot–again. In the now-famous "I want to cancel my account" episode, AOL subscriber, ... more
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