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  • by Ann Handley
    " Mike wrote a heartfelt valentine to Mom .... the original "brand manager" .... on his " Own Your Brand . His own Mom, he says, in essence taught ...the fundamentals of brand ownership. Mike I can still hear her voice in those brand-critical "moments of truth" every parent faces ... more
  • by Ann Handley
    I am a total sucker for community theater, especially musical theater, and especially middle or high school productions. What I ...isn't so much the corny show tunes or the predictable story lines, but the fact that the kids have such energy for taking risks. I was thinking of this over ... more
  • by William Arruda
    I just finished a speaking gig in Paris for Garnier Fructis. My presentation was all about the role of color in Garnier uses a highly differentiated color (pms 375c) for the Fructis product line to stand out from the competition. And it really does stand out. The next time you ... more
  • by Eric Frenchman
    As reported in a WSJ article this week, Many Major Newspapers Post Circulation , most of the top 10 newspapers posted lower newspaper The most surprising one was the San Francisco , that saw a decline of almost which dropped them out of the top 10. The reason, according to ... more
  • by Jim Kelly
    At the recent MarketingProfs Finders Keepers , I heard, among others, William Arruda speak on Branding, during which he touched upon Personal ...as a way to perceive and to evaluate one's unique worth within the marketplace, as well as to inform one's Mr. Arruda himself possesses a clearly articulated personal ... more
  • by Ann Handley
    In this age of Web 2.0, what better way to stand out than to forego the job-search sites completely and pound the virtual pavement My friend Chris Clarke, who writes at , landed himself a tasty position at the Ontario office of Thornley Fallis Communications almost single-handedly through his blog ... more
  • by Eric Ward
    As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services I get at least five inquiries a day from mostly off-shore firms offering to "Turbo Boost My Link-Building Some sell packages of links. Give them $2,000 and ... more
  • by Jonathan Kranz
    In June, I'm participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association Our obligation is to focus on what's new -- or what's changed in the last few years. Some would argue that the big news is technology -- more sophisticated data ... more
  • by Sara Holoubek
    For 4 years the results of shoddy contractor work have been staring me in the face. That is, until I employed a handyman last The gentleman was extremely polite with a candor and general mechanical knowledge that one rarely finds in the city. (He, in fact, hailed from Iowa.) Throughout ... more
  • by Elaine Fogel
    As marketing communications professionals, we've often been accused by colleagues as being anal and OCD -- always so obsessed with proper standards, spelling, formatting, etc. In larger organizations, those communications standards manuals we create for employees may sit and collect dust. It's just another chore for staff to think about, ... more
  • by Harry Joiner
    Here's an E-Z way to make more money the next time you change Do tell the HR department or hiring manager of the company with which you're interviewing how much you make in your present Trust me, they'll always ask "How much are you making Do tell them! They'll look ... more
  • by BL Ochman
    " A site that contains a melodramatic and droll video about a family whose credit card has been phished for a mysterious purchase in was launched by today to promote its online security The campaign is created by The Night , who no doubt hopes that the quirky site will ... more
  • by Mack Collier
    Is Phil Angelides a better marketer than you are? Angelides, a democratic candidate for governor of California, is in the same position that his opponents are, he needs to find a way to reach the millions of young voters in his state. more
  • by Eric Frenchman
    I know you are thinking another MySpace bashing post, but that's not entirely I don't dislike MySpace, but I do think people need to put it in perspective and use it wisely for advertising. Take this article posted on the San Francisco Cronicle called, Candidates invade MySpace. Gubernatorial hopefuls seek ... more
  • by Ted Mininni
    Let's hope that professional sports continue to rebrand their organizations and espouse/renew their commitment to the values that legions of their fans hold dear. more
  • by Scott Petinga
    As the adage goes there's always a first time for So today all the advertisers out there who are responsible for allowing so much #@$& crap to get by can actually take a deep breath and relax as I focus my attention on what I consider to be one of ... more
  • by Lee MarcStein
    I'm sitting in the living room listening to Sinatra singing "Where or When" and think I'm in the perfect place at the right time to enjoy it. If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs ... more
  • by Paul Barsch
    It's the chicken-and-the-egg quandary. As marketers, we don't have time for competitive intelligence because we're focused on direct marketing campaigns, trade shows ...anything involving creating customer interactions. However, three months later when competing in a major deal, with millions of dollars on the line, sales management wonders why marketing hasn't ... more
  • by Scott Petinga
    One of the latest TV spots from Hershey wants us all to believe that their Take 5 Candy Bar is better than having any number of high-end The commercial opens with two dumb-asses, looking stoned out of their minds, operating an arcade crane machine. Instead of being filled with stuffed-plush ... more
  • by Roy Young
    The only thing we have to fear is fear itself. In fact, fear may be very useful for marketers who need to shake up their Best Buy's CEO Brad Anderson recognizes that fear is a strong motivator of management. Outside his office, you'll encounter a "retail hospital," incuding, "a row ... more
  • by Karl Long
    Is the mecca of broken Macs in Before there were Mac geniuses and genius bars to wait to be noticed at... there was Tekserve. Tekserve has always had an extremely good word of mouth, if you had a Mac and you had a problem someone would clue you in to ... more
  • by William Arruda
    I just delivered a keynote the University of Michigan Alumni in New York ... clearly a career-minded group of They really got the message about personal branding. I was surprised, however, to learn that most of them have not focused on building their on-line . Virtually all of them had ... more
  • by Gerry McGovern
    You need to decide whether the value of having search on your Web site is greater than the cost of making sure that you do it About 2,700 visitors carried out approximately 5,500 searches on my site in 2005. In total, there were 124,692 visitors and 1,232,773 page views during ... more
  • by Laurel Delaney
    Determining how much you can afford to invest in your international expansion efforts can be a tricky Many people ask "Will it be based on ten percent of my domestic business profits or on a pay-as-I-can-afford process?" That's an excellent question. And my answer It depends. If we lived in ... more
  • by Eric Frenchman
    My friend Art beat me to the punch this week by a Washington Post on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star article but a combination of the two will work It seems that Crafts by Veronica brought a ... more

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