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Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. more
Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense. more
Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth more than they think. more
Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has these crucial skills. more
Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. more
To build trust with customers, marketers need to be clear about what data they collect, where they send it, and why. more
The relationship between brand and consumer has been transformed dramatically. Using grocery CPG as the lens through which we view those changes, we can influence change rather than just react to the new consumer. more
Complacency is the most common way that B2Bs destroy relationships with their customers. But B2Bs can learn a lot from successful B2Cs about keeping customers happy and satisfied. more
US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers. more
Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of a personal lifestyle. more
Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels. more
If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers. more
Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical. more
Today's customers use multiple channels to reach out to brands and expect support to be immediate and precise. That expectation can be daunting for many companies. more
Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology. more
As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful. more
To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority. more
Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? more
Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional. more
Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, and advertising of TV brands? more
Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it. more
Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. more
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