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  • by Drew McLellan
    The Super Bowl seemed like the national debut of the notion that agencies don't have all the smarts and you might just get a good idea by running a contest and letting Mr. or Mrs. Consumer craft your Doritos message. Well, here comes the next An e-marketing agency has announced ... more
  • by Gavin Heaton
    When we talk or write or read about strategy, you don't need to look far before you see the word "engagement." It is everywhere ... but is it, like so many other buzz words, becoming tired? Has it reached its use by date? Or does it still have I was ... more
  • by Elaine Fogel
    Poor Kelly Clarkson. First she fired her . Then she cancelled her summer tour due to poor ticket sales. Now, her new CD has been leaked before its launch date. So, what does this have to do with Maybe Kelly's quick rise to the top means that she hasn't enough ... more
  • by Ted Mininni
    A noteworthy article appeared in the June issue Shelf , an influential online e-zine. The article, P&G Design's strategic value is vital to , features excerpts from a keynote speech given by Claudia Kotchka, Procter & 's Vice President of Design Innovation & Strategy at the Fuse's Brand Identity & ... more
  • by Lewis Green
    I can't help but notice a decline in commenting here at the and at the 50 or so blogs I try to visit each week. Furthermore, unless I am wrong, few if any of Mack's Top show weekly increases in readership. More often than not they are showing some decline. ... more
  • by Jim Kukral
    As I've mentioned times here on, I'm a believer that your brand is the experience your customers have with your One of those "things" that is important in an experience with your brand is For Father's Day, I requested a trip to one of my favorite restaurants called PF ... more
  • by Andrea Learned
    The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an industry), and that is becoming a bit of an issue as the number of women with high net worth increases. They are not so easily sold "Let me take care ... more
  • by Andrea Learned
    As Colonel Nathan Jessep in "A Few Good actor Jack Nicholson practically spits out the "You can't handle the truth." When I read John Schmeltzer's June 11th in the Chicago Tribune about McDonald's newly launched public relations move toward "transparency" with moms, that's what I Can McDonald's really handle the ... more
  • by Gerry McGovern
    There are few better websites than the BBC, and there are few organizations that truly get what the Web is about better than the BBC. I came across a set of 15 BBC Web Principles some time ago, and thought, "These should be the principles of the Fully seven of ... more
  • by BL Ochman
    The Republicans are waking up to the importance of blogs and video in what's already being called the YouTube . "It is critical that Republicans not let Democrats continue the [Internet] edge," Committee Chairman Sen. John Ensign (R-Nev) wrote. "They have had an edge on But the truth is that ... more
  • by Lewis Green
    By anyone, I mean customers and clients. The inspiration for this post came months ago when someone here at the Fix, I think it was Ann, wrote a post. I don't recall the specific post... but what I do remember is that the post generated a few comments about phrases ... more
  • by Laurel Delaney
    I like to think I do but it requires all of these , and And don't fool yourself for a second thinking that the smarter you are, the more effective you will be in a country other than your homeland. Brainpower is not everything here. It helps but the softer ... more
  • by Paul Williams
    The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea ... Something to write your ideas on 24-hours a day, 7 days a This could take any form ranging from 3x5 cards tucked into a pocket or ... more
  • by Mack Collier
    One of the biggest areas that most company blogs seem to struggle with, is how to position its content. The natural inclination for many companies is to use a blog as strictly a promotional vehicle. But of course, readers are looking for information and content that will inform and entertain ... more
  • by Elaine Fogel
    Variable data printing allows companies to personalize their consumer communication. It's a nice touch and certainly gets my attention more than, "Dear Customer." But, when changed my surname to "Forgel," my positive first impression went downhill First of all, some background info into my previous customer relationship with I applied ... more
  • by Elaine Fogel
    I was standing in line at JC , waiting to pay for my half-price bras (good deal) when I overheard the conversation of the three people ahead of me. One couple was discussing a woman's recent experience shopping for a car. What I learned in five minutes was very telling ... more
  • by Jim Kukral
    Did you watch The Sopranos finale? If you're like , you did watch, and you were not so happy about the ending. Which is exactly how I felt and still do, In a nutshell, the season ended into nothing. In other words, nothing happened. Nobody (Tony and family) got wacked, ... more
  • by Ted Mininni
    A recent McDonald's ad caught the eye of Business Week writers recently. "It's Not a McJob, It's a McCalling" caught my eye since internal branding and team building are ever hot topics these The ad in question depicts an executive woman who "A high school kid takes a job at ... more
  • by Lewis Green
    Yes, it can. My two most recent clients hired because of what they read on my blog and at my Web site. That is significant because for marketing to be accepted and effective, it must result in sales. I know some disagree, and that's one of the great things about ... more
  • by Jill Griffin
    April 19, 2007 was a red-letter loyalty day. I got to stand with my fellow board members and close the trading session at the New York Stock Exchange. Luby's, Inc. (LUB) celebrated 25 years as a public traded company, with a closing stock price of $10.13 for the day. This ... more
  • by Shelley Ryan
    The funniest thing happened today. Well, maybe more embarrassing and goofy than funny. I write email messages to 4,000 of our Premium Plus members each week to announce our upcoming virtual seminars, and this time I screwed up the subject line. It brought an unexpected Despite my rather cryptic subject ... more
  • by Matthew Grant
    How's this for a story? At the beginning of the the U.S. -- along with a lot of the "developed" world -- was in a recession. Then, thanks to some technological revolutions involving personal computers, cellphones, and something called "the Web," things really heated Seen as key to differentiation, people ... more
  • by Laurel Delaney
    It all happens It's a glimpse of the future. What do you more
  • by Jim Kukral
    Just another example of how not to treat a customer in today's connected world, or put your brand in peril. Jackie & Ben do a wonderful job outlining the series of that lead up to a horrible public relations nightmare for buys digital camera, gets box home, nothing in box. ... more
  • by Allen Weiss
    I just received an email touting a download of some research that purported to give me proven strategies for success. Here's an interesting Can any strategy be proven to be Sure, you can set up a strategy and see if it succeeds or not. But could you gather data from ... more

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