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  • by Andrea Learned
    Let's say you are searching for an appropriate cause that your brand can passionately and authentically support (i.e. it needs to be a fit with what you already stand for). The cause should also be one with which your women's market will identify. What is the first thing that comes ... more
  • by Mack Collier
    Over the weekend I listened (once again) to a podcast that Ben McConnell and Jackie Huba with Maker's Mark CEO Bill Samuels, Jr. In the episode, Samuels gives the fascinating account of what the distillery's marketing mindset was, which they dubbed "marketing without This philosophy was grounded in the idea ... more
  • by Ted Mininni
    The New York Times ran a great story recently, titled Marketers Struggle to Get Folks to Stay Put for the . Apparently, the major TV networks are experimenting with ways to keep the viewing public in their seats, rather than dashing off during the commercials to head for the fridge ... more
  • by Paul Williams
    We marketers are problem solvers. Our role is to support companies, clients, and customers by solving their business problems. We're asked to help drive sales, increase traffic and build These challenges, and others, are solved through our ability to combine ideas in new and meaningful ways. That's Creativity is sparked ... more
  • by Paul Barsch
    Sign twirlers, also known as human ," are everywhere as I drive down a busy boulevard in my hometown of San . Some twirlers are dressed in bright colors, some are actively twirling their signs–while others look like they could care less. Is sign twirling an effective form of Sign ... more
  • by Jeanne Bliss
    Seems the movie theatres have decided that it's best to have the foxes watching the hen house. In an interesting move, Regal Cinemas has decided to build customer loyalty by giving their best customers devices to tattle on fellow movie Here we see the idea in all its . It ... more
  • by Cam Beck
    There are few things that irk me more than when people misrepresent or otherwise unjustly disparage the quality of the people serving in uniform. MSNBC recently published an that typifies this a form of subtle disrespect, even if it was written in good Apparently, in business, former members of the ... more
  • by Nedra Kline Weinreich
    A few times recently I've felt that brief wave of sadness and longing in the pit of my stomach that signals a nostalgic episode. Something will trip a bunch of connected neurons and suddenly I'll be transported back in time, feeling for a split second like my Nostalgia can be ... more
  • by Ted Mininni
    Every major brand is grappling with the issue of intellectual piracy. While infringements on property rights are a problem around the globe, the Chinese are especially guilty of rampantly "borrowing" ideas or adapting successful product and entertainment ideas, making them their own without much The U.S. Government, tired of China's ... more
  • by BL Ochman
    How often do you allow yourself to go unwired is the question of the day at Jeff blog. Interesting question I just spent the weekend unwired, and it was great. It's something I rarely ever do, if only because the email pile-up is too awful to contemplate on a regular ... more
  • by Toby Bloomberg
    Here is your challenge. Create a process that involves millions of people worldwide. Then to make things extra interesting throw in a dash of global politics for good measure. What would you For the Health and Human Services Department the challenge was to involve multiple stakeholders in the conversation about ... more
  • by Laurel Delaney
    Last week I gave a talk on Surviving in the Global and one of my keynote slides really resonated with the audience. It was a question I posed to the What does your global sphere look And what I mean by that -- which I explained at great length to ... more
  • by Lewis Green
    This is a story about building relationships online through blogging and how connecting and sharing is about the art of marketing. For this post, we will leave science aside, except for the technology required to Over Memorial Day weekend, a group of us met in NYC to honor and her ... more
  • by Andrea Learned
    I know. You are all sick of hearing how wonderful is, but bear with me. Randall Stross wrote a great in yesterday's New York Times and I want to emphasize a few of his points, especially from the marketing First - Just read the title of the article for a ... more
  • by Elaine Fogel
    Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain't nothing there to back up the marketing In the weekend edition of my local daily, I read a half-page article on a theater's new 2007-08 lineup. (The paper happens to be the theater's ... more
  • by Cam Beck
    I love my children's pediatrician. He's great not only with the kids, but also with the parents. Although he's got to be under enormous pressure, he never makes direct conversations feel He appears to be genuinely glad to answer any and all questions the parents have, and he doesn't make ... more
  • by Andrea Learned
    Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you singles are in their early 20s, city-livers, hip dressers, thin, concerned with their hair and wearing the latest clothing styles, all the while working serious careers - but also hanging ... more
  • by Stephen Denny
    We can talk ourselves into almost anything. What constitutes a "need" at any given point of time falls anywhere on the axis that runs from "passing fancy" to "temporary insanity," depending on the size and shape of the object of your Let's forget for the moment about the Masters of ... more
  • by Toby Bloomberg
    Last Sunday I was flipping channels and came across the Frank Capra film Mr. Smith Goes To . You remember .. the flick about this naive senator, played by Jimmy Stewart, who stands up for truth, justice and the American It wasn't the political aspects that drew me in to ... more
  • by BL Ochman
    This is the email that I, and scores of other bloggers, received this afternoon from Tami Queen at , a company that claims to make PR management faster and easier. Notice that they didn't say Five Golden Rules for Blogger Countless accounts of "PR Flaks" who have spammed bloggers, mis-targeted ... more
  • by Drew McLellan
    As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they'd need a real job. Every year I sadly shake my head at the typos, misspelling of my name and cookie cutter cover letters. So I did what any self-respecting agency owner ... more
  • by Allen Weiss
    "Research finds price is the most important factor in consumer This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into what is going on ... more
  • by Ted Mininni
    Just An interesting short article from , citing a study conducted by WPP's –a consultancy that offers advertising and marketing services worldwide. GroupM reported that, for the first time, the company will place more than $2 billion in online advertising for its clients around the globe in While that might ... more
  • by Suzanne Lowe
    June's Fast magazine just published another chapter in the "CMOs-are-doomed" horror-genre of stories. This one is called The Most Dangerous Job in ." Of course, according to Fast Company, citing a survey by respected executive search firm , it's the Chief Marketing The piece breathlessly stokes fear with comments like ... more
  • by BL Ochman
    Howard Kurtz's about interviews in yesterday's Washington Post got me thinking about how we can protect ourselves from being misquoted. The bottom often you can't. The best defense is not to say anything stupid, but, as we all know, that's not always possible. What should you do to protect yourself ... more

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