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  • by Scott Baradell
    It might surprise you to know that, of all the workers in the world, hairdressers are the happiest. Hairdressers are happier than lawyers, doctors, accountants -- and marketers. "How come?" you ask. "What do they know that I I don't cut hair for a living, but I have been getting ... more
  • by Toby Bloomberg
    From of the 1980s to , Second and Daily almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for anyone with an internet connection to build their own Ann Handley, the fearless leader of Daily , makes it seem ... more
  • by Ann Handley
    Dylan was The times they are a changin'... And he was prophetic, too, at least as relates to marketing. What was true then is also true There have never been more tools in the Marketer's tool shed for finding and keeping Today's techniques and tools make it easier than ever ... more
  • by Mack Collier
    How many times have we seen a company do this? They start blogging, and their initial efforts are less than spectacular. We forget that many of us had the same hiccups when we started our own blogs. It takes time and quite a bit of trial and error to run ... more
  • by Laurel Delaney
    Exporting offers all sorts of advantages, from increasing sales and profits to creating jobs and fostering wealth. But there are other ways in which exports help our For example, global economies of scale and competition lowers prices for consumers, increases the variety of goods and services available, and gives the ... more
  • by Gerry McGovern
    Simplicity is highly overrated, according to Donald , a design thinker I very much "I'm a champion of elegance, simplicity, and ease of use," Norman writes. "But, as a business person, I also know that companies have to make money, which means they have to deliver the products that their ... more
  • by Andrea Learned
    If, as good info-gathering marketers, we were to evaluate another brand's marketing efforts solely on their big-picture imagery in glossy magazines, we'd probably miss the point -- for luxury brands (and on down the line, I'd A new study by Echelon Marketing found, among other things, that of luxury goods ... more
  • by Ted Mininni
    A new idea has taken root in Chicago–bully for that city! According to Business Week, Chicago's Green will be the first shopping center in the U.S. for environmentally responsible and socially conscious businesses." What a great Get not only will the first "green mall" in America be located in Chicago, ... more
  • by Lewis Green
    We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe Word of Mouth is just being discovered as a marketing strategy, or whether you agree with me that marketers have been strategizing and measuring word of mouth forever, doesn't What ... more
  • by Elaine Fogel
    As I entered my hotel suite on last week's business trip to Lincoln, Nebraska, I discovered the nicest note on my pillow. It was a simple message, but one that made the brand experience so positive. And it didn't cost a ton of money What it do was send a ... more
  • by Mack Collier
    Recently I had a marketing group contact me about helping their client with a music promotion. They were working with a band that wanted to give away CDs to music bloggers in order to boost exposure for their client. Since I frequently blog about music marketing, it might have seemed ... more
  • by Lewis Green
    The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, "I like it that we are not so structured and that we can have fun while still getting our business done." "What can be more fun than making money?" ... more
  • by Allen Weiss
    As someone who has dedicated themselves to marketing for the past 20 years, you might find it surprising to hear that I really don't like certain marketers. These are the door-to-door solicitors that pass through my neighborhood every so often, and always come by right at They are peddling all ... more
  • by Paul Barsch
    In a day and age of rapid commoditization and "me-too" products and services, it's good to see the pursuit of the authentic product service is alive and well–even in In a previous blog post, Pursuit of the Authentic", I noted that people are hungry for the authentic and are willing ... more
  • by Laurel Delaney
    In the future, there will be two kinds of those that go and those that Why? You can find out Don't let the length of the manifesto put you off. There's something in it for everyone. I suggest you read it in full PDF file format more
  • by Karl Long
    Putting People First posted about a survey that strategy consultancy McKinsey just with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from Only of the companies surveyed said they were investing in blogs, compared to for web services, for peer-to-peer networks, and for social ... more
  • by Ann Handley
    Kris Hoet at Belgium's Cross the Breeze wrote recently looking for answers to eight frequently asked from advertisers, dealing mostly with social media and online marketing. He and Phillipe from Bad Idea, are looking for input on various issues, including How far should I go in the dialogue with the ... more
  • by BL Ochman
    A front page story in Monday's New York covers the weeks-old story of threats against blogger Kathy , and describes the blogosphere as a nasty, wild and wooly place filled with vitriolic bloggers. At least they didn't characterize Sierra as a "cute kitty" the way did in their one-dimensional coverage ... more
  • by Eric Frenchman
    On my drive home the other night from Seder I got to thinking about the types of first life companies and products I'd like to see in Second . Seems like I had a lot of time on my hands, right? Well, have you ever tried driving back to NJ ... more
  • by Mike Schultz
    There are many excuses for why people don't spend the time and the diligence targeting possible buyers one-by-one for their services and products.Let's look at the excuses (and, yes, they are excuses) outlined Cleaning up prospecting lists. Deciding one-by-one which companies out of these 30...300...3,000 we should target for lead ... more
  • by Jeanne Bliss
    Last week, I turned 48. Here's the rundown as I saw it by generation of how customers were treated then versus The Yikes! I'm going to beg off this one as I was only alive for six months of that decade. The 1960s Now, THIS I remember. There was a ... more
  • by Roy Young
    ...Is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to "market" email as a communications vehicle to senior This is not just the opinion of this blogger who frequently blames marketers for not educating their senior management ... more
  • by Sara Holoubek
    Is it 5.2 million or 500,000? How many inhabitants really "live" in Second ? For that matter, what constitutes "living?" And who really cares? My guess is that the inhabitants don't care too much. But the marketers Of course it is the marketers who care, making them the first official ... more
  • by Laurel Delaney
    Going global doesn't have to be as complex as people make it out to be. To get started, I recommend you learn everything there is to know about a market before you do business there. And it's easy to access that kind of 1. Explore the U.S. Commercial Service site ... more
  • by Ann Handley
    I'm a huge fan of Anu Garg's A Word a Day . Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is usually built around a (sometimes whacky) theme–like ... more

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