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  • by Ted Mininni
    I read a great article in a recent issue of Fast , titled No Accounting for that I urge all marketers to read. The article profiles 's highly-regarded, much-talked-about, resident design expert, Chuck Jones, and topic du how consumer product companies can gauge the financial return (ROI) that an investment ... more
  • by Mack Collier
    More and more companies are adding a blog to their marketing efforts. That's the good news. The bad news is, many of these companies aren't using their blogs as a tool to engage their customers, but rather as an extension of their Web site, as a way to simply promote ... more
  • by Andrea Learned
    I imagine a fair number of you read the cover story on Toyota's (reg. required) in The New York Times this past Sunday. What I loved was that much of what was highlighted about the car manufacturer's success had to do with their management team's more Throughout Jon Gertner's article, ... more
  • by Jeanne Bliss
    Jet this past week has joined the ranks of airlines who have had an operational melt-down with the results landing in a heap in their customers' laps. Unfortunate timing this is, too, since many families are traveling as it is mid-winter break for many Suffering cancelled flights, long lines of ... more
  • by Elaine Fogel
    You have to give credit to Jet Blue CEO, David , who appeared on the Today Show yesterday morning for an interview with Matt After a week of havoc caused by the snowstorm of the season, Neeleman took matters in hand and has created his airline's Customer Bill of Rights ... more
  • by Lewis Green
    To be honest, in more than 12 years running my own firm, I've only fired two clients. Both because I misjudged their values before taking on the work, and then discovered they required things of me that I would not But recently several of my marketing friends have expressed frustration ... more
  • by Shelley Ryan
    MarketingProfs has 242,471 members, and I love 242,468 of them. A few are I communicate by email and phone with a huge number of our customers, and once in a while someone knocks me sideways with hostility. As much as I'd like to sometimes, I know NOT to respond with ... more
  • by Gerry McGovern
    Even if you're serving the same group of customers, their needs may have changed. This may mean having to change some deep-rooted Ireland is my home. However, there are certain things about Ireland that drive me crazy. For the sake of my mental health, I avoid buying a newspaper. Whenever ... more
  • by Sara Holoubek
    It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 Incidentally, 2008 is the first election since 1952 ... more
  • by Paul Barsch
    The Massachusetts Institute of Technology is spearheading a movement of major universities to put online lecture notes, coursework and required readings for MBA courses and other classes on the internet–for no charge! Why would prestigious universities consider giving away some of their intellectual property? The answer might surprise According to ... more
  • by Elaine Fogel
    I often use the Daily Fix to rant about my poor customer service experiences. But this time, I feel it's only fair to pay tribute to one company that rates high in my books -- the one that warrantied my laptop -- In 2004, before my son headed off to ... more
  • by Andrea Learned
    I recently delivered a brief presentation on how women buy and what role storytelling -- or interpersonal narrative -- has in the process. In the course of becoming more aware of current examples of brands that are using this form, I noticed an ad on the in-flight television as I ... more
  • by Spike Jones
    So now you know how I feel about doing spec work to win new business, eh? It's something we abandoned a long time ago, for many The main one being that if we did the spec and won the account, we spent the next 6-12 months trying to recoup the ... more
  • by Ann Handley
    Last week, Chicago Tribune reporter Mary Umberger called me for a about new media and... of all things, real estate. I suddenly had a My first job out of college was as a reporter for a weekly business newspaper in Boston called the Banker & . I wrote about banking ... more
  • by Laurel Delaney
    How do you take your business global? This Valentine's Day, let me count the Hope you find it useful in taking on the 50 Ways To Go more
  • by Ted Mininni
    Coffee drinkers are pretty passionate about their favorite brews. As freelance NYC writer Carol Vinzant recently wrote in an "After Starbucks proved that Americans were willing to spend more for a better–or at least fancier–cup of coffee, everyone wanted in on what is now an $8.4 billion retail coffee market. ... more
  • by Suzanne Lowe
    I've been ranting in a series of posts lately about what should be expected of marketing experts (and of course what we should expect from ourselves). Fiona Czerniawska's article on thought leadership last week from Mike McLaughlin's fantastic Management Consulting News brought new Czerniawska reported on her research about the ... more
  • by Gerry McGovern
    In an age of instant messaging, you should take a lot more than an instant to consider what exactly it is you're communicating. tell us that controversial bloggers, Amanda Marcotte and Melissa , hired by the John Edwards US presidential , are in trouble. Their previous blog posts are being ... more
  • by Andrea Learned
    I was on my annual, too-short, snowboarding trip this past week, and came upon a great coffee shop in Breckenridge, CO (comfy couches and little nooks). While standing at the counter, I picked up a fancy brochure thing produced by American Express, entitled something like "the insider's guide to When ... more
  • by Jeanne Bliss
    A revelation is taking hold in medical schools across the country that deprving medical students may not be good for their cognitive skills required to care for patients! Talk about great customer In an industry that actually takes an oath to do the right thing for the people they serve, ... more
  • by Ann Handley
    The Wall Street Journal deconstructed the job of "Blogger" in its "Paygrade" section yesterday, under Blogging for Web . The got some things right, Full-time news bloggers work like Mario Lavandeira, author of the Hollywood gossip blog , says he averages 19-hour workdays that start at a.m. Blogging is an ... more
  • by Mack Collier
    One of the first '"blogging truths" most of us hear when we start blogging, is that you can measure the health of your blog by looking at its traffic. This idea has caused me some confusion for months, as I've watched my blog appear to be growing steadily, yet the ... more
  • by Ann Handley
    Things have been so hectic here at the World Headquarters of that I completely skipped our birthday celebration last month. But here it With the start of 2007, MP celebrates its sixth That's six years of publishing marketing know-how from professors and professionals who have contributed close to 2,000 articles ... more
  • by Lewis Green
    The first thing I learned in Journalism 101 is that the headline is the most important part of any story. Why? Because, like a great proverb, we only have a few words to get our message across. And if we fail, readers won't read our In today's world, where many ... more
  • by Gerry McGovern
    PowerPoints are the curse of the intranet, and PDFs the curse of the Web. PDFs reflect print thinking. On the Web, we need Web The next time I download a PDF and the first thing I see is a big picture of someone sitting on a bicycle, smiling; or someone ... more

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