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  • by Lewis Green
    Now that I have your attention, here's the I just finished reading All Marketers Are by Seth Godin (Portfolio, 2005). This is my first Seth Godin book. Why this one? For exactly the reason Godin says that the title of this book would It's outrageous, and I had to see ... more
  • by Andrea Learned
    In yesterday's New York Book Review, Joe Queenan wrote a hysterical about the glowing adjectives used to describe novels. The piece was "Astonish Queenan describes, with much humor, how he currently buys only books that have the word "astonishing" in the reviews as part of his self-screening process. A while ... more
  • by Laurel Delaney
    Following up on my , here are five final ways to find new (or hidden) global 1. Acquire companies in different parts of the world to lay the foundation for future growth and leadership in a variety of industries. If you can afford to make the financial investment, this is ... more
  • by Gerry McGovern
    Do people search using basic, simple, old words? But when they arrive at a Web site, are they moved to action by more emotive, sophisticated The Web is the land of the word. Getting your words exactly right can mean the difference between success and Frank Luntz is a bit ... more
  • by Spike Jones
    Even the most innovative, out-of-the-box (man I hate that phrase) ads aren't pushing sales anymore. Let me back I'm sure that by now you've seen those different Volkswagen where the people are just driving along talking about random things and suddenly get in an accident? The first time I saw ... more
  • by Lewis Green
    Our jobs and our businesses make every effort to get inside our heads and eat away whatever common sense we may possess. If we allow those nemeses to conquer our heads, the heart may soon follow. The old boxing maxim is "kill the body and the head dies." Perhaps the ... more
  • by Jeanne Bliss
    Companies deliver customers a defaulted, unplanned experience... THEN Why don't they like us The truth the experience many of you are delivering to your customers today is likely a blueprint of your organization Think about it. Sales does their own thing, then marketing. Service is not connected, and of course, ... more
  • by Laurel Delaney
    A question that is asked of me often is "How do I develop trust in the global marketplace?" Nobody knows this topic better than Dr. Marsha Firestone, founder and president of the Women Presidents' Organization (WPO), a nonprofit membership organization of women presidents running multimillion-dollar "Recently, we celebrated five very ... more
  • by Ted Mininni
    Just when I thought American 's last season might be the beginning of the end, the show surprised with its , ever this past week. Last , American Idol failed to give us anything inventive or new in the way it selects its potential new Idol–deadly in the entertainment business–but ... more
  • by Andrea Learned
    Test your own brain with "sex i.d. (on the BBC site) to see where it tracks on the continuum between feminine and As the site points The results are based on the angles, spot the difference, 3D shapes and words Bear in mind that your performance may be affected by ... more
  • by Harry Joiner
    Here's a question I saw today on For those familiar with Scouting and the rank of Eagle What is your opinion of its value to a young man's future...? My    Some of the best candidates I have ever worked with were Eagle Scouts.  Last year, I placed a 34-year ... more
  • by Lewis Green
    Marked the 21st Century by appointing a Consumer Advocate. For a company dealing in privacy and security, this seems a large step forward. Is ChoicePoint listening? Maybe or maybe calls itself "a leading provider of decision-making information and technology that helps reduce fraud and mitigate risk." In an article by ... more
  • by BL Ochman
    Be Sounds simplistic, but most post Share what you . People like posts they can learn from. Don't worry about giving away ideas. Those are a dime a dozen. People who can make ideas work are rare as hen's Learn from David Make Top 10 White space is one of ... more
  • by Laurel Delaney
    Before going global, you must develop the right mindset. And that's exactly what Giselle , founder and president of , did before she launched her Swiss watch She thought globally. Famous for successfully launching the children's watch called Flik Flak during her tenure with The Swatch Group, Rufer says it ... more
  • by Tim Jackson
    As if the cost of gas alone wasn't enough to make your gut gurgle and grumble, now... gasp... the pumps are equipped with little television monitors blaring ads at you while you pump your hard-earned dollars into your After breakfast with this morning, I headed across the street to the ... more
  • by Lewis Green
    The and and the overwhelming attention given to its introduction leads me to Are we becoming less human as we gravitate more and more toward Is the cell phone better for humanity now that its multi-faceted features allow us to live within its fascination, removing us from the environment in ... more
  • by Greg Verdino
    Yesterday was the MarketingProfs virtual seminar, Hitchhiker's Guide to the A Marketer's Tour of Second .  Fellow Digitasian John and I, with help from MProfs maven Ann , led more than 200 marketers on a wild whirl through the We focused on three key well-trafficked ingidenous Second Life sims (in ... more
  • by Elaine Fogel
    A 2006 survey of 143 women by Women in , a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus on marketing -- from public relations to brand management. Turns out that marketing is a strong draw for Francesca Di ... more
  • by Andrea Learned
    If you come across it in your nightly viewing, pay attention to the new Let It " ad campaign for It updates the venerable brand through clever use of story, the appropriate inclusion of "real" people (and - by that I mean, where it makes sense and not just using ... more
  • by Nedra Kline Weinreich
    Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus the field of social was born.* This question has formed the basis of wide-ranging efforts addressing issues like preventing youth , promoting , staving off bacterial infections from , stopping ... more
  • by Lewis Green
    Recently I found myself in a contemplative mood. Not unsual, as I try to think within myself daily. However, what brings me to this writing is that my friend David Armano finds himself in a similar place. In We Are , David "But today I was reminded about what really ... more
  • by Ted Mininni
    Scuttlebutt has it that Whole opened its latest supermarket just before the holidays in North Dallas with a full-service spa–so customers can get off the merry-go-round for a brief respite in the midst of their busy Think of WF is offering customers the ultimate pampering... a choice of various kinds ... more
  • by Jim Kukral
    I'm not a money guy. I know very little about valuations and stocks and well, pretty much anything that has to do with valuing a company monetarily. Fortunately for me, when I rolled off that ironing board at 6 months old (true story) and landed on my head on the ... more
  • by Ann Handley
    Has Second Life peaked? Gartner analyst Steve Prentice recently predicted a in Second Life hype, followed by a stablization and eventual trend toward sustainable in this burgeoning Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, Digitas's Greg Verdino suspects that he might ... more
  • by Alain Thys
    By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. Yet before you rush off to fill the pockets of agency wizards and media-moguls, I'd like to stir things up ... more

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