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What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help. more
Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. more
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? more
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more
Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone of voice right. more
The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead. more
Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision. more
Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs. more
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union. more
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like. more
Convincing clients to accept programmatic buying can be difficult, but marketing intelligence tools can help. Make sure those tools have the following features. more
Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks. more
If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. more
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. more
Content producers need to understand the tremendous value that curation brings to the growth of a business. more
Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. more
To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix. more
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it. more
In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them. more
Can brick-and-mortar businesses thrive in today's instant gratification economy? I believe so. Here's why. more
Inspired by the Election Day, the following tips can help you make positive changes to your content marketing. more
Consider developing and maintaining a great brand experience. It's a lot of work but worth the rewards. more
Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition. more
Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help more
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