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- Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools? more
- Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services. more
- Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade. more
- Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones. more
- Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them. more
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