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Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools? more
Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services. more
Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade. more
Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones. more
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them. more
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