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Marketing Opinions: Metrics & ROI

Access thousands of our metrics & roi online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

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  • by Ann Handley
    If writing is a solitary pursuit, blogging is decidedly Unlike other forms of publishing, blogging is immediate and social, which means bloggers tend to make all kinds of contacts and meet all sorts of people Over the past few weeks, my new best friend is Mack Collier, who blogs at ... more
  • by Jonathan Kranz
    In June, I'm participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association Our obligation is to focus on what's new -- or what's changed in the last few years. Some would argue that the big news is technology -- more sophisticated data ... more
  • by Lee MarcStein
    I'm sitting in the living room listening to Sinatra singing "Where or When" and think I'm in the perfect place at the right time to enjoy it. If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs ... more
  • by Eric Frenchman
    My friend Art beat me to the punch this week by a Washington Post on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star article but a combination of the two will work It seems that Crafts by Veronica brought a ... more
  • by Tom Peters
    I'm on a new campaign. (Old campaign, really, but renewed vigor–and I single it out from the I am trying to put ... SALES ... back on the pedestal it deserves. In the process I suppose I'm down-grading marketing–and that's more than okay per me. Of course I think marketing ... more
  • by Eric Frenchman
    The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more

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