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Marketing Opinions: Brand Management

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  • by William Arruda
    Martha Stewart is one of the nation's strongest personal brands, but that is about to No, her brand value is not being reduced in the US. Instead, Martha is moving out .... internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It's long ... more
  • by Ann Handley
    Not the coffee -- truly, I live on the stuff -- but the I was Dead Man Walking (late flight) through Boston's Logan airport last week when I saw a rack of magazines -- the free (mostly business) publications some terminals offer travelers. What caught my eye was the cover ... more
  • by Sara Holoubek
    Face we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to protect it in its After that, much of marketing has to do with painful details, timing and execution. Perhaps this is why it is so hard for us to accept ... more
  • by Eric Frenchman
    The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more
  • by Ann Handley
    I've been trying to prod my friend Andy Sernovitz, who heads the Word of Mouth Marketing , to write something for this blog, but he's constantly blowing me He's air quotes SO BUSY air quotes , he tells Well, sure. Who isn't? I'm just kidding ya, Andy. The truth is ... more
  • by William Arruda
    Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for . But this ad didn't include the picture of a Heavenly Bed or a trendy ... more
  • by Jonathan Kranz
    It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ... more
  • by William Arruda
    Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for (a cool company that helps University students ... more
  • by Lee MarcStein
    I am blown away by the sights and sounds. Beautiful displays of prepared foods, more kinds of asiago and other cheese than I ever knew existed, chocolates, produce rivaled only by what I saw in the open markets in Siracusa. more
  • by Elaine Fogel
    When we think of branding genius, it's Corporate America that comes to All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn't always enough. Unless companies "live" their brands at all ... more
  • by Sara Holoubek
    Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney's Co-op sale? I don't think As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe's on Union ... more
  • by Ann Handley
    Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ... more
  • by William Arruda
    Branding with the senses is powerful. The sound of honking horns always said New York to that is, until I visited Cairo. It is my second trip to Cairo and I am amazed at the consistency of the brand As soon as I left the airport, I could tell I ... more

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