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Marketing Opinions: Brand Management

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  • by Paul Dunay
    I think Seth Godin outlined marketing's Catch 22 best in his book The Purple (and I am paraphrasing When times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be As marketers we are so often faced with the dilemma of ... more
  • by Paul Dunay
    The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just ... more
  • by Paul Dunay
    Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman * Russ Klein .... President Global Marketing Strategy, Burger * Nicholas Utton .... CMO, E-Trade Role of the CMO faces evolution and reinvention unlike any of the peers of the ... more
  • by Paul Dunay
    Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I ... more
  • by Paul Dunay
    Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Ascentium .... A model for the agency of the I spoke to the CMO, Romi Mahajan who explained 's go-to-market strategy to me. They are the nexus of a digital marketing ... more
  • by Paul Dunay
    This is a recap of a presentation by Michael Lazerow of Buddy from the Web 2.0 Social Networks are clearly here to stay with almost of the population is using these sites of Social Network have all opened up their platforms which means that brands have cost effective access to ... more
  • by Paul Dunay
    Why do some ideas go viral and others don't? Here's one People who are "bored at work" are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start passing it around THEY decide what is popular out of main ... more
  • by Paul Dunay
    Two years ago less than half of all consumers used search to find a local business. But today that number is upward of However, most small businesses today still don't have a website in fact less than of small business owners are online. For them the problem is not just ... more
  • by Paul Dunay
    Sometimes I have to admit it is hard to keep up with all the new advances in social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted Enter Jesse Stay .... Facebook ... more
  • by Paul Dunay
    So, I got asked this question on a call today with a fellow social media experts, and I just had to blog about the ensuing In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give ... more
  • by Paul Dunay
    For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it ... more
  • by Paul Dunay
    Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than These questions and more are why I interviewed Jim Calhoun the CEO of Popular for his advice on how to really make your Buzz Marketing programs So what's Jim's advice on how to ... more
  • by Paul Dunay
    A property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest–however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their ... more
  • by Paul Barsch
    To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don't–yet–have similar clubs, students in all disciplines are racing harder and faster than ever to differentiate themselves before they graduate. ... more
  • by Paul Dunay
    An interesting study from the University of Texas recently showed that the typical information posted on social networking sites .... favorite books, movies, music, and quotes; major; hometown; and similar personal items .... doesn't always give others an accurate impression of When the researchers tested so called "friends" of a ... more
  • by Paul Dunay
    For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it ... more
  • by Paul Dunay
    When marketers design a marketing campaign .... we typically design them for "rational" buyers. But do buyers act rational? And what about When we make decisions we think we're in control and making rational choices. But are Dan Ariely a faculty member at MIT's Sloan School of Management and member ... more
  • by Paul Barsch
    Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of "offering more choice", marketers may actually end up increasing complexity, costs and causing customers "mental fatigue." Is there a better way to win over A typical big box retailer ... more
  • by Cam Beck
    Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated the Pittsburgh is losing about $20 million per This made me wonder about not only newspapers, but also all content publishers in a world filled with information foragers who are ... more
  • by Paul Dunay
    I can't get an idea out of my mind that I think is profound for this social media age. Recently I blogged about giving your customers and prospects the opportunity and the permission to start a dialog with your brand. Here's the important follow-up to that idea .... don't do ... more
  • by Paul Dunay
    Harvard Business School professor John Quelch once said, "The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under Within ... more
  • by Paul Dunay
    Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media .... social networks ... more
  • by Paul Dunay
    More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the has replaced those tiny wafers in the 21st This leads us to a much more specialized type of startup company .... one that can ... more
  • by Cam Beck
    Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness of such tactics and how uncomfortable your audience is with * * * * You must admit -- marketers have ... more
  • by Lewis Green
    My friend Valeria recently ran a post here at the that made me think, always a good thing. Called Why Let Friendship Get in the , Valeria shares Over the years, I had a couple of instances in which hiring a third party to do a job who was also ... more

Results for All Content » Marketing Opinions » Brand Management: 176 - 200 of 288

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