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Marketing Opinions: Search Engine Marketing

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  • 5 Reasons to Get Excited About Search Marketing School
    by Matt Snodgrass
    MarketingProfs blogger and MPU marketing specialist Matt Snodgrass is thrilled about the upcoming MPU course, Search Marketing School, and offers 5 reasons why. more
  • Microsoft's New adCenter Tool: Check It out Then Ignore It
    by Guest Blogger
    MarketingProfs guest blogger Scott Spjut shares the details of Microsoft's new adCenter and discusses why most marketers should just ignore the new tool. more
  • Likes Rival Links as Google Takes Page From Facebook
    by Guest Blogger
    MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's Likes. more
  • 5 Web-Development Myths Debunked
    by Helena Bouchez
    MarketingProfs blogger Helena Bouchez shares web-development insights from an interview with Mark O'Brien, president of web-development company Newfangled. more
  • Where’s Waldo? Get Found on LinkedIn
    by Helena Bouchez
    MrketingProfs blogger Helena Bouchez shares tips by LinkedIn black belt Mark Amtower about how to get found on LinkedIn. more
  • by Helena Bouchez
    MarketingProfs blogger Helena Bouchez writes the first in a series of posts from the B2B Forum 2010 and discusses SEO marketing. more
  • by Eric Ward
    Is there anyone left in the Web marketing world who thinks reciprocal links are still Most of the talk and posts I read on the forums say that reciprocal liks are Don't work. Cause search rank It's too bad, really, because lost in all the commotion is the fact that ... more
  • by Sara Holoubek
    But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them Take a look at these recent press [Company Name] Distinguished as 'Largest SEM ... more
  • by Eric Ward
    "Help, our site was penalized by Google. We used to be ranked on page one but now we are on page 10 and it's killing I heard this same plea 20 times at the most recent Search Engine Strategies San Jose Some of you live in a state of constant ... more
  • by Eric Ward
    Social Linking (some call it "social annotation") is when one person tells another person about a Web site, not by email or IM, but rather by using a third party service like or Millions of people have accounts at services like these, and they are growing faster than you can ... more
  • by Eric Ward
    Since my last few posts have been mostly about what NOT to do when building links, how about if we take some time for some actual link building tips and advice? more
  • by Eric Ward
    "Link Bait." Man I hate that term. Like your site's users are nothing more than fish to be hooked. Dangle a tasty little piece of content, any content, and BAM, got another If you haven't heard the term yet, you may be shocked to see over 20,000 references to Link ... more
  • by Sara Holoubek
    This week Business Week reported on Google's slow offline ...in particular, the Google Publication Ads program, where marketers can bid for print media slots. Having both an agency and search background, this comes as no Picture Google makes the announcement that the Publication Ads auction is open for business. What ... more
  • by Eric Ward
    Last week's Link Whore really made me re-think At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or And who is to say what is acceptable and what isn't? What works is what's acceptable, and ... more
  • by Jim Kukral
    Value. It's such a subjective What you consider valuable, others may not, and vice versa. The only way to really level the playing field is to agree upon a decided definition of the term. Easier said then In this case, , the 800 lb. gorilla of search wants you to ... more
  • by Gerry McGovern
    Do you base success on measuring the volume of visitors and page Such measures may in fact reflect the failure--rather than the success--of your Web I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommended Cruise , ... more
  • by Eric Ward
    I received an RFP from a company that ought to know better that wanted to know how much I'd ...to get their site 500 one-way Pagerank 2 or better links. Another company wanted to know how long it would take me to seed 1,000 blogs with a link to their ... more
  • by Eric Frenchman
    In Saturday's Wall Street Journal, there was an article called the Kos . It is about Ned Lamont trying to get into the Connecticut Democratic ...to challenge seating Senator Joe Lieberman. Now, I'm not going to try and politicize this article because most of the Kos Celeb article has to ... more
  • by Eric Ward
    As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services I get at least five inquiries a day from mostly off-shore firms offering to "Turbo Boost My Link-Building Some sell packages of links. Give them $2,000 and ... more
  • by Sara Holoubek
    For 4 years the results of shoddy contractor work have been staring me in the face. That is, until I employed a handyman last The gentleman was extremely polite with a candor and general mechanical knowledge that one rarely finds in the city. (He, in fact, hailed from Iowa.) Throughout ... more
  • by Lee MarcStein
    I'm sitting in the living room listening to Sinatra singing "Where or When" and think I'm in the perfect place at the right time to enjoy it. If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs ... more
  • by Gerry McGovern
    You need to decide whether the value of having search on your Web site is greater than the cost of making sure that you do it About 2,700 visitors carried out approximately 5,500 searches on my site in 2005. In total, there were 124,692 visitors and 1,232,773 page views during ... more
  • by Eric Frenchman
    My friend Art beat me to the punch this week by a Washington Post on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star article but a combination of the two will work It seems that Crafts by Veronica brought a ... more
  • by Eric Ward
    I type this from a Web conference in Boston, where everyone remains obsessed with search engine Those of you who know me or have read my columns over the past 12 years know I'm not a big fan of search engine rankings obsession.... In fact, for me the mark of ... more
  • by Seth Godin
    That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up "Google doesn't help ... more

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