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- Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content. more
- I a recent Marketing Smarts podcast, author Mack Collier discussed how rockstars inspire devotion in their fans and cultivate new ones, and how brands can do the same. Here's a look at his tips in the form of visual sketchnotes. more
- Customers don't merely like videos... they expect their favorite brands to create them. Check out a few more reasons for adding video to your marketing arsenal. more
- August 27 is Just Because Day, so you have a week to think about doing something differently in your marketing... just because. No need for drastic change; just do one thing differently. You may find unexpected opportunities. more
- In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here's a look at his suggestions—in the form of visual sketchnotes. more
- Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht communications. more
- On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. Here's a peek at a few suggestions. more
- After we published the first buzzwords slide show, 15 Marketing Buzzwords to Stop Using Now, we received illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords slide show? Not me! more
- Kerry O'Shea Gorgone recently talked to Andrea Weckerle, author of Civility in the Digital Age in a recent Marketing Smarts podcast. As I listened, I took sketchnotes, which I'm sharing here in a slide show. more
- Self-selecting customers are prospects and customers who have chosen to follow your social media initiatives. They selected to be part of your life. So, aside from Likes and views, what's the real value of these social media buffs? more
- Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars. more
- T help businesses manage content and determine how to set up a content team, Altimeter Group published the "Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise" report today. more
- I asked the MarketingProfs Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in this slide show. more
- Should your company have its own mobile app? It depends. Here's a quick list of reasons why companies should consider creating an app. more
- Some digital strategies are doomed because of the tragically flawed way marketers implement them. A free MarketingProfs presentation discussed those flaws and tips for overcoming them. I captured that info in sketch notes. more
- Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine more
- Yahoo's leaked memo regarding telecommuting got us thinking about misconceptions about it. MarketingProfs boasts a remote workforce, so we know what the misconceptions are... as well as the realities. more
- To gently poke fun at the perfection of some Pinterest boards, I created the following infodoodle for your viewing pleasure. Enjoy! more
- Wat marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired the following slide show. more
- On this Valentine's Day, we're sharing a fun holiday song created and performed by one of our MarketingProfs PRO members, Chuck Kent, president of Creative on Call. Enjoy! more
- You took time to create your presentation slides, so why is your audience wincing at the sight of them? Here are three common mistakes you may be making with your slides. more
- Many businesses create a Facebook company page then expect customers to engage with them immediately. However, many companies make the following mistakes that push customers away. more
- Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar, "Automating Customer Lifecycle Management" on Tuesday, Jan. 29. more
- A huge part of attending industry events is social networking. Unfortunately, people forget to add that same emphasis on conversation in social media. more
- 85% O Americans say they would be afraid to give a presentation or talk to a large group. Would you? If so, check out the visual sketch notes from a free MarketingProfs seminar that helps you find the root of those fears and learn how to overcome them. more