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The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? more
Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? more
As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers should be excited about that change. more
Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming a global strategy. more
Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? more
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. more
More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. more
Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy. more
To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. more
Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. more
A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. more
More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be relevant to what consumers need and want. more
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. more
To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. more
Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. more
The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey. more
Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want. more
B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics. more
A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the best customer experience. more
Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales. more
Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing. more
Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content. more
Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers. more
B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow. more
The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth. more
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