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- Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family (and how we can reach her). more
- Today's marketing world is characterized by five "D" forces. Let's explore those forces and how they create new email and marketing trends. more
- Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs? more
- Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing. more
- The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016. more
- Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies. more
- We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
- Take a close look at how attribution modeling can quantify your branding efforts and supplement traditional metrics with more precise, hard results. more
- Most marketing organizations make decisions quickly to stay ahead in today's hectic digital world. But consider slowing down and re-evaluating your marketing. Doing so can pay off in the long run. more
- Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content. more
- To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want. more
- Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. more
- Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content. more
- Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why. more
- Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. more
- Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers. more
- Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. more
- Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. more
- Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal. more
- The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers. more
- To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. more
- Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty and repeat business, and boost revenue. more
- Improve your content's chances of being seen and shared by following these content marketing tips. more
- Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales. more
- Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. more