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Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family (and how we can reach her). more
Today's marketing world is characterized by five "D" forces. Let's explore those forces and how they create new email and marketing trends. more
Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs? more
Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing. more
The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016. more
Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies. more
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. more
Take a close look at how attribution modeling can quantify your branding efforts and supplement traditional metrics with more precise, hard results. more
Most marketing organizations make decisions quickly to stay ahead in today's hectic digital world. But consider slowing down and re-evaluating your marketing. Doing so can pay off in the long run. more
Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content. more
To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want. more
Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. more
Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content. more
Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why. more
Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. more
Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers. more
Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. more
Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. more
Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal. more
The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers. more
To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. more
Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty and repeat business, and boost revenue. more
Improve your content's chances of being seen and shared by following these content marketing tips. more
Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales. more
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. more
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