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Marketing Opinions: Marketing Strategy

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  • by Mack Collier
    Recently I had a marketing group contact me about helping their client with a music promotion. They were working with a band that wanted to give away CDs to music bloggers in order to boost exposure for their client. Since I frequently blog about music marketing, it might have seemed ... more
  • by Paul Barsch
    In a day and age of rapid commoditization and "me-too" products and services, it's good to see the pursuit of the authentic product service is alive and well–even in In a previous blog post, Pursuit of the Authentic", I noted that people are hungry for the authentic and are willing ... more
  • by Ann Handley
    Kris Hoet at Belgium's Cross the Breeze wrote recently looking for answers to eight frequently asked from advertisers, dealing mostly with social media and online marketing. He and Phillipe from Bad Idea, are looking for input on various issues, including How far should I go in the dialogue with the ... more
  • by Ann Handley
    I'm a huge fan of Anu Garg's A Word a Day . Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is usually built around a (sometimes whacky) theme–like ... more
  • by Andrea Learned
    It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards' recurring cancer and her husband's plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York by Jane Gross, I was ... more
  • by Lewis Green
    Good and great companies don't sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller's duty to win at all costs, especially by discounting. This results in two discounting to any level ... more
  • by Paul Barsch
    As marketers we've been raised on the 4 , and in fact some authors have suggested new . Of the traditional 4 Ps most marketers are consumed with "Promotion" and "Product," and fewer yet focus on However, it seems "Price" gets the short end of the stick time and again. ... more
  • by Paul Barsch
    Would you pay more for a diamond dug from the ground over a similar and sometimes more flawless diamond produced in a lab? Some marketers are betting you will. Welcome to "Gem There's a fight brewing between producers of lab-grown diamonds and diamonds dug from the ground–and marketing is in ... more
  • by Paul Barsch
    A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves' teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh's seafood soup sells for $30 a quart. What gives and what do all these examples have in Perusing the ... more
  • by Paul Barsch
    Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to "world-class" Earlier in the year I wrote a MP Daily Fix post, "You ... more
  • by Paul Barsch
    So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you're leaning as This just politicians, and the marketing strategists running their campaigns are finally getting it–niche marketing is available ... more
  • by Paul Barsch
    I've cajoled, poked and prodded. I've shouted from the hilltops. The silence was Last year, I wrote an article for the newsletter titled Who Comes Good to Great in which I argued that too often marketing professionals are focused on "the WHAT." tradeshows should be reviewed, t types of direct ... more
  • by Paul Barsch
    Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won't offer any constructive advice on how to overcome nervousness, trembling hands, or itchy I have, however, taken the liberty of producing working titles and summaries for the top 10 worst marketing speeches that you ... more
  • by Harry Joiner
    In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  #0000ff;" Click here for a According to Nielsen NetRatings, Home Depot's online store is visited by 4 million shoppers each week, nearly of whom own their own homes.  And ... more
  • by Andrea Learned
    Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their In partnership with the relationship-connecting site , they are hosting "Spin Cycle" starting today that will include laundry-themed games, karaoke "Duets" ... more
  • by Ann Handley
    This work week prior to Labor Day is understandably ...as many of us head to our favorite vacation spots to squeeze the last few juicy drops out of summer. But for those of us who are in the office, this week can be a good time to reflect and prepare ... more
  • by Eric Frenchman
    I'm back from the All Things conference and it was very The panel I was on discussed best practices in online political advertising. On the panel with me was Ben Katz, from completecampaigns.com (a web site in a box solution) and a woman from a Washington based-buying group who pinch-hit ... more
  • by Paul Barsch
    World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world's very best and up and coming talents. If the world's best musicians need the rigors and training ... more
  • by Tom Ehrenfeld
    A great in a recent Sunday New York Times about Tom Hanks' production company reminds me of how much I admire his take on creating creative The guy has a great approach toward the business of art, and, I suppose, the art of business. And it all comes down to ... more
  • by Eric Frenchman
    It has been that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with As part of the deal, Google advertisers will have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and ... more
  • by Michael Perla
    Mary , the relatively new CMO of likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke's products, according to an interesting article I read in in this It's not anything new per ... more
  • by Lee MarcStein
    My last post was about how much foresight Ted Levitt had when he published "Marketing Myopia" in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago. more
  • by Lee MarcStein
    I saw in this morning's obits that Theodore Levitt, former Harvard Business School Professor, had died. Think about this: it was in 1960 that Levitt first published his classic article "Marketing Myopia." more
  • by Paul Barsch
    Http://blog.marketingprofs.com/images/megaphone.jpg more
  • by Jonathan Kranz
    Numbers move people to A couple of years ago, I called my heating oil company to complain about prices. The call went nowhere until I read off a list of better prices from the company's competitors (a list I found on the Web). I got a better Same with my ... more

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