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Marketing Opinions: Marketing Strategy

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  • by Lee MarcStein
    So this current post is the other shoe dropping, the confession, the session with my shrink. more
  • by Ted Mininni
    Apparently, this is a brave new world, that is, we're boldly going where no man has gone before. more
  • by Elaine Fogel
    Using big words in marketing copy is for the lawyers and academics. But if there's no legalese, liability or certification to worry about, why not stick with plain old words that most people can Because I write for a living, I'm always curious to see how businesses and organizations position ... more
  • by Lee MarcStein
    In a world where everything is commoditized, the key to success becomes DIFFERENTIATION. That's becoming more difficult to achieve... more
  • by Lee MarcStein
    There are two kinds of people in the U.S. No, not Red Staters and Blue Staters, but people who are comfortable with responding to and buying from direct response advertising vs. people who are not at all comfortable. Let's call the latter group "people who need people." more
  • by Lee MarcStein
    It's my theory that MOST of the people who respond to direct marketing efforts are optimists more
  • by Jonathan Kranz
    Here at the Daily Fix and throughout the Internet, there's been tons of ...built on one increasing Web traffic. I think it's time to step back from the hype and review the situation. What works and what doesn't? I hope lots of people will leap in, but for starters, I ... more
  • by Lee MarcStein
    Gravy isn't good for your arteries, but it is good for direct marketing efforts. It bubbles up naturally from your "cooking." more
  • by Eric Frenchman
    In Saturday's Wall Street Journal, there was an article called the Kos . It is about Ned Lamont trying to get into the Connecticut Democratic ...to challenge seating Senator Joe Lieberman. Now, I'm not going to try and politicize this article because most of the Kos Celeb article has to ... more
  • by Lee MarcStein
    One of my favorite quotes for years has been %3Cstrong%3E"you can't steal second base with one foot on first." Too many executives and managers trying to create demand in the form of qualified leads don't understand the risk involved in keeping their feet on first base; they see only the ... more
  • by Jonathan Kranz
    In June, I'm participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association Our obligation is to focus on what's new -- or what's changed in the last few years. Some would argue that the big news is technology -- more sophisticated data ... more
  • by Lee MarcStein
    I'm sitting in the living room listening to Sinatra singing "Where or When" and think I'm in the perfect place at the right time to enjoy it. If I were working out in the gym, neither time nor place would be right for Sinatra. All the good folks at MarketingProfs ... more
  • by Paul Barsch
    It's the chicken-and-the-egg quandary. As marketers, we don't have time for competitive intelligence because we're focused on direct marketing campaigns, trade shows ...anything involving creating customer interactions. However, three months later when competing in a major deal, with millions of dollars on the line, sales management wonders why marketing hasn't ... more
  • by Lee MarcStein
    If this is where I came in 42 years ago (I started when I was six), why did I stay glued to the phone for the entire hour? Because the web has changed testing itself dramatically. more
  • by Eric Frenchman
    The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more
  • by Lee MarcStein
    I've spoken numerous times on "Creative Strategies in the Age of Disbelief." One of the key premises is that DECEPTION IS VERBOTEN. One of the "10 Ways to Suspend Disbelief" is to admit fallability. more
  • by Jonathan Kranz
    Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders Keepers two-day intensive marketing An hour after landing, I was drinking wine with workshop participants before resting up for the seminars ahead. I took the opportunity to ask if there ... more
  • by William Arruda
    Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for . But this ad didn't include the picture of a Heavenly Bed or a trendy ... more
  • by Karl Long
    The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select to be your prospect, customer, partner, evangelist. Phew, I'm tingling just writing that, but it's happening right now. How did ... more
  • by Lee MarcStein
    I am blown away by the sights and sounds. Beautiful displays of prepared foods, more kinds of asiago and other cheese than I ever knew existed, chocolates, produce rivaled only by what I saw in the open markets in Siracusa. more
  • by Lee MarcStein
    When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn't even "direct marketing." You didn't tell people you did "direct mail," as that didn't smell so sweet. And there was something dank and dark about being involved in ... more

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