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By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. more
Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. more
Marketing automation isn't completely automated. You need to put some effort when using it—or you'll end up with poorly crafted campaigns. more
Harness the revenue-boosting power of account-based marketing to engage a select group of extremely knowledgeable and conscious buyers. more
The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever. more
Today's customers are more empowered—and fickle—than ever. To win customers' loyalty, brands must focus on being customer-centric. more
Marketers can use Big Data to create more preference-based, crafted experiences for their customers and make them feel as welcomed as favorite regulars in a small-town shop. more
Brands need to adopt a hybrid approach to Big Data by adding a human aspect to the technology approach. Otherwise, they risk rendering their data useless. more
Data mining is a science. That means you can repeat your successful analyses and use the results to become more effective and efficient at meeting your goals. All you really need for repeatable success is a recipe. more
Contextualization can help you grab your customers' attention and supercharge customer relationships. more
To remain competitive, brands today must be as innovative with their product launches as they are with the products themselves. more
Multiscreen marketing must be part of an overarching, not screen-specific, strategy. These tips can help you keep that strategy in mind. more
Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords. more
In an altrocentric company, the focus is to make every member of the team a specialist. Here's how that approach can help your company. more
Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story. more
Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. more
Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers. more
Event marketing requires more than just fancy signage and tchotchkes. Here's a look at the traits of a successful display. more
Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever. more
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. more
The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember you. more
How do you create an "employer brand" that employees can easily and willingly communicate? Here are three traits of best-in-class employer brands. more
The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content. more
Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why. more
To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them. more
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