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Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization. more
Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors. more
When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just that. more
Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences. more
The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules. more
Interested in white-labeling? Then make sure you weigh these pros and cons. more
If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that! more
Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers. more
Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle. more
What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help. more
Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings. more
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? more
Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better. more
Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone of voice right. more
Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care. more
Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should. more
Creating a B2B campaign? Be sure to keep these important factors in mind. more
Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision. more
Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity. more
Use programmatic media buying to better understand and reach your audience. more
Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs. more
When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look at how machine learning can help you become a better marketer. more
Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. more
Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. more
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