MarketingProfs blogger Veronica Maria Jarski discusses 5 reasons why folks are ditching your landing pages ... and what you can do to help visitors stick around longer. more

MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product. more

MarketingProfs blogger Veronica Maria Jarski shares tips about designing for mobile devices from Loren McDonald's kick-off speech for MarketingProfs University. more

MarketingProfs blogger Paul Barsch discusses BMW's "Dream It, Build It" program and how the customization of its cars leads to an enhanced customer experience. more

MrketingProfs blogger Veronica Maria Jarski outlines how to create personas for your business and why you should even consider doing so. more

MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings. more

MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer. more

MarketingProfs blogger Helena Bouchez shares the most important questions to ask yourself when planning your blog and an excerpt from Mark O'Brien's new book. more

MarketingProfs guest blogger, Andrew Follett (founder of ConceptFeedback) offers a 3-step plan for using conversion rate optimization to build a better website. more

MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks. more

MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers. more

MarketingProfs blogger Helena Bouchez shares web-development insights from an interview with Mark O'Brien, president of web-development company Newfangled. more

MarketingProfs guest blogger Matthew Stibbe shares tips and strategies from HP Business Answers about ways you can use technology to enhance your marketing. more

MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food. more

MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes. more

MarketingProfs blogger Ted Mininni discusses the healthy fast food restaurant plans of former McDonald's execs. more

MarketingProfs blogger Ted Mininni discusses Me4kidz's approach to marketing kid-friendly first aid kits. more

MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies. more

MarketingProfs blogger Ted Mininni discusses Method Laundry Detergent's new packaging and campaign. more

MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging. more

Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obviously done many things from developing ... more

MarketingProfs Daily Fix blogger, Ted Mininni, discusses if there is a market for reusable bags as a fashion statement. more

Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining regarding necessary disclosures and the appropriateness of targeting ... more

I had heard a week ago from the blog of Shel (of For Immediate fame) that a PR agency called had set up an office in , and my immediate reaction was somewhat With , American , and the Starwood Hotel opening, I ignored it as a sort of "me ... more

Allen Weiss President and Founder of , published a post here titled Thought Leaders & Too Big for Their Allen wrote, "My sense is that all of this thought-leader stuff is really just for selling something. The same goes for the word 'guru.' That's fine, I guess, if you want ... more