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Marketing Opinions: Web Sites

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  • by Eric Ward
    As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services I get at least five inquiries a day from mostly off-shore firms offering to "Turbo Boost My Link-Building Some sell packages of links. Give them $2,000 and ... more
  • by Elaine Fogel
    As marketing communications professionals, we've often been accused by colleagues as being anal and OCD -- always so obsessed with proper standards, spelling, formatting, etc. In larger organizations, those communications standards manuals we create for employees may sit and collect dust. It's just another chore for staff to think about, ... more
  • by Mack Collier
    Is Phil Angelides a better marketer than you are? Angelides, a democratic candidate for governor of California, is in the same position that his opponents are, he needs to find a way to reach the millions of young voters in his state. more
  • by Eric Frenchman
    I know you are thinking another MySpace bashing post, but that's not entirely I don't dislike MySpace, but I do think people need to put it in perspective and use it wisely for advertising. Take this article posted on the San Francisco Cronicle called, Candidates invade MySpace. Gubernatorial hopefuls seek ... more
  • by Karl Long
    Is the mecca of broken Macs in Before there were Mac geniuses and genius bars to wait to be noticed at... there was Tekserve. Tekserve has always had an extremely good word of mouth, if you had a Mac and you had a problem someone would clue you in to ... more
  • by Gerry McGovern
    You need to decide whether the value of having search on your Web site is greater than the cost of making sure that you do it About 2,700 visitors carried out approximately 5,500 searches on my site in 2005. In total, there were 124,692 visitors and 1,232,773 page views during ... more
  • by Eric Frenchman
    My friend Art beat me to the punch this week by a Washington Post on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star article but a combination of the two will work It seems that Crafts by Veronica brought a ... more
  • by Ann Handley
    Is your expense account occasionally a source of Have you ever walked into a conference through an unattended the door and billed your company for the admission? Did you leave one firm and take your clients with These are the sort of issues .... some clear-cut, some ethical hair-splitting .... ... more
  • by Mark Vanderbeeken
    "Digital Kids" is the title of a series on the Net Web ...where Stefanie Olsen examines the young generation's unique immersion in the Web, cell phones, IM and online Articles When digital kids rule the (26 April Teachers may be the masters in the classroom, but when it comes to ... more
  • by Eric Ward
    Individual and group sharing of bookmarks or cool sites is not a new thing, and has been around as long as the Web Back then, I remember my excitement when more than a couple new Web sites launched. Ahhh, back in the But with all the talk of Web 2.0 ... more
  • by Lee MarcStein
    If this is where I came in 42 years ago (I started when I was six), why did I stay glued to the phone for the entire hour? Because the web has changed testing itself dramatically. more
  • by Jim Kukral
    Today I had the great pleasure of speaking to a college class at The University of about the business of Can you believe they're teaching e-marketing in college now? To those of us who learned it "on the fly" as it grew, it's hard to believe it's a "real" curriculum ... more
  • by Ted Mininni
    We all have to remember: two things matter to customers above all else: their needs and their ability to establish a relationship with the service provider who can and will address those needs satisfactorily. more
  • by Eric Frenchman
    Social networking more
  • by Eric Ward
    I type this from a Web conference in Boston, where everyone remains obsessed with search engine Those of you who know me or have read my columns over the past 12 years know I'm not a big fan of search engine rankings obsession.... In fact, for me the mark of ... more
  • by Gerry McGovern
    Collective intelligence will be a key competitive advantage in the 21st Never before has there been a better medium to tap the collective intelligence than the The very first issue of my newsletter that I published on June 24, 1996, was about the potential of collective intelligence. The Internet allows ... more
  • by Seth Godin
    That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up "Google doesn't help ... more
  • by Jonathan Kranz
    It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ... more
  • by Eric Frenchman
    You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the even making the front page of the Newark Star . There are a ton of articles out there including The Wall Street Journal's ... more
  • by Ann Handley
    Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ... more

Results for All Content » Marketing Opinions » Web Sites: 101 - 120 of 120

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