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Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference. more
Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family (and how we can reach her). more
Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies. more
Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers. more
App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search? more
Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it. more
To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want. more
Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers. more
Smart marketers understand the importance of human emotions in how customers or prospects regard apps. more
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers. more
The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer? more
The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine. more
In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. more
To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. more
By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. more
Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind. more
Multiscreen marketing must be part of an overarching, not screen-specific, strategy. These tips can help you keep that strategy in mind. more
Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers. more
Customers aren't that impressed when you address them by name in emails. What does delight them is being understood. more
Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever. more
You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why. more
The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember you. more
Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on? more
Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences. more
B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing. more
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