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The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead? more
Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should. more
What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter. more
Use programmatic media buying to better understand and reach your audience. more
How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of persuasion via social on buyers. more
We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. more
Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. more
The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes in. more
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise. more
Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data. more
During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like? more
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it. more
Curious about how to best reach women consumers? At a network of over a quarter of a million women, the following themes have emerged as what female consumers want from advertisers and brands. more
As Facebook's concept of the social graph evolves, it presents new opportunities for content marketing on Facebook. Here's a look at some of those opportunities. more
If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why. more
Improve your marketing and turn leads into customers by focusing on the following three types of data. more
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business. more
Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why their customers do. more
Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors. more
The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what marketers can use instead of NPS. more
The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you. more
Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors. more
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