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- The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more
- Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
- Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead? more
- Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should. more
- What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter. more
- Use programmatic media buying to better understand and reach your audience. more
- How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of persuasion via social on buyers. more
- We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. more
- Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. more
- The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes in. more
- Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise. more
- Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data. more
- During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like? more
- Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it. more
- Curious about how to best reach women consumers? At a network of over a quarter of a million women, the following themes have emerged as what female consumers want from advertisers and brands. more
- As Facebook's concept of the social graph evolves, it presents new opportunities for content marketing on Facebook. Here's a look at some of those opportunities. more
- If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why. more
- Improve your marketing and turn leads into customers by focusing on the following three types of data. more
- The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more
- To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business. more
- Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why their customers do. more
- Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors. more
- The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what marketers can use instead of NPS. more
- The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you. more
- Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors. more
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