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If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material. more
Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when. more
Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore? more
Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you? more
You've been calling, emailing, tweeting, blogging, and advertising, but it all seems to just disappear into the void. Is anyone listening to you? more
Find out why the key to identifying what is truly relevant to your audiences is intent data. more
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