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Online Marketing Seminars: Most Recent

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  • Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
    Broadcast on May 15, 2008 with B2B Forum 2008 Featured Speakers
    Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more
  • How to Market Consulting and Professional Services
    Broadcast on May 1, 2008 with John Doerr This online marketing seminar received 3.5 star(s)
    How you market and sell consulting, technology and professional services differs substantially from how you market products. Generating leads, closing new business, and keeping existing clients happy and continuously buying your services requires a different outlook, different tactics, and different execution. more
  • Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse Consumers
    Broadcast on Apr 24, 2008 with Gail Z. Martin This online marketing seminar received 4.5 star(s)
    Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?

  • Using e-Metrics to Optimize Your All-Around Marketing Strategy
    Broadcast on Apr 3, 2008 with Jim Sterne This online marketing seminar received 5 star(s)
    Online marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well. more
  • Advanced Tactics in SEO: Part Art, Part Science
    Broadcast on Mar 27, 2008 with Stephan Spencer, Rand Fishkin This online marketing seminar received 5 star(s)
    Ever wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer. more
  • Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
    Broadcast on Mar 13, 2008 with Geoff Livingston This online marketing seminar received 4.5 star(s)
    Things aren't quite so simple for marketers any more. One-mass communication-based approaches don't work quite the same way. And if you use old marketing tactics in this new media world, in fact, the results can backfire on well-meaning companies. more
  • Going Global on the Web:  Avoid the Pitfalls and Seize the Opportunities
    Broadcast on Feb 28, 2008 with Huiping Iler This online marketing seminar received 4.5 star(s)
    When your company starts to expand its global reach into overseas markets, your Web site not only must appeal to a new, foreign audience—it must not confuse nor offend them! This seminar covers important aspects of the multicultural user experience on the Web that marketers shouldn't ignore. more
  • Harnessing a Portfolio of Brands:  The Harrah’s Story
    Broadcast on Feb 21, 2008 with Kevin O'Donnell, Lisa Marchese This online marketing seminar received 4.5 star(s)
    What happens in Vegas stays in Vegas, or at least, that's what most people like to believe ... In this seminar, however, we unlock the doors to this legendary city of sin and invite you behind the scenes to hear how the largest casino operator in the world uses brand to compete and win in the fiercely competitive and ever-changing market that is Las Vegas. more
  • Telling a Story that Sells: Case Studies with Heart
    Broadcast on Feb 14, 2008 with Gail Z. Martin This online marketing seminar received 5 star(s)
    Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more
  • Generating Leads With Compelling White Papers
    Broadcast on Feb 8, 2008 with Michael Stelzner This online marketing seminar received 5 star(s)
    Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper. more
  • How to Make Marketing Indispensable to Sales
    Broadcast on Feb 7, 2008 with Michael Nick This online marketing seminar received 3.5 star(s)
    If salespeople are going to succeed in today's market, they desperately need your help. Unfortunately, most marketers are focused on the wrong message, which they then use to develop unusable collateral that ends up in the wastebasket. more
  • Buyer Personas: A Smart Way to Align B2B Sales and Marketing
    Broadcast on Jan 17, 2008 with Adele Revella This online marketing seminar received 5 star(s)
    Smart companies are using buyer personas to prepare for success at every step in the sales process. When sales and marketing can anticipate their buyers' questions, concerns and objections, they can confidently develop training and tools that establish the perfect answer to their buyers' needs. more
  • Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
    Broadcast on Jan 10, 2008 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging. more
  • Seth Godin: How to Avoid The Meatball Sundae
    Broadcast on Jan 3, 2008 with Seth Godin This online marketing seminar received 5 star(s)
    This seminar with Seth Godin is perfect for anyone wrestling with the collision of traditional marketing and the New Marketing that's happening online. It's all about avoiding the meatball sundae. "What's a Meatball Sundae?" you ask ... more
  • How to Develop a B2B Lead Nurturing Program that Really Works
    Broadcast on Dec 20, 2007 with Brian Carroll This online marketing seminar received 4 star(s)
    Generating tons of leads doesn't guarantee more sales will follow. The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch. more
  • Make Word-of-Mouth Marketing Work for Your Company
    Broadcast on Dec 19, 2007 with Andy Sernovitz This online marketing seminar received 5 star(s)
    Word-of-mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Take a look at how this phenomenon has happened—and what we all need to do to keep it happening. more
  • Promotions: Instant Gratification for Small Business Marketers
    Broadcast on Dec 14, 2007 with Michael Goodman This online marketing seminar received 3 star(s)
    This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
  • Customer Carewords: Words on the Web that Make the Sale
    Broadcast on Dec 13, 2007 with Gerry McGovern This online marketing seminar received 5 star(s)
    You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more
  • Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
    Broadcast on Nov 29, 2007 with Jill Konrath This online marketing seminar received 5 star(s)
    When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! more
  • Jack Trout on Worldwide Positioning: An Encore Presentation
    Broadcast on Nov 28, 2007 with Jack Trout This online marketing seminar received 5 star(s)
    The global economy is the driving force in today’s marketing world. Positioning is the driving force in how to operate in this world. This seminar will take you on a journey around the world to see how positioning is being practiced from China to Venezuela and many stops in between. more
  • Publicity Power Tool:  Building a Great Online Press Kit
    Broadcast on Nov 15, 2007 with Gail Z. Martin This online marketing seminar received 4.5 star(s)
    Reporters have a 24/7 news cycle to fill. Without press releases from companies, reporters can’t possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That's where a press kit comes in ... more
  • What You Need to Know About Becoming (or Hiring) a Marketing Consultant
    Broadcast on Nov 8, 2007 with Michael Goodman This online marketing seminar received 4 star(s)
    Professional marketing/management consultant Michael Goodman has been advising corporate clients for several years, and has collected the many lessons learned into a concise and impactful seminar that promises to pull back the curtain of consulting to reveal the critical success factors—and pitfalls—of this business and lifestyle. more
  • Small Business Series: How to Advertise on a Modest Budget
    Broadcast on Oct 19, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own. more
  • How To Build a Consistent Pipeline of Customer Referrals
    Broadcast on Oct 18, 2007 with Daryl T. Logullo This online marketing seminar received 4.5 star(s)
    Referrals are the fastest and easiest way for any company to build deep relationships and bring in more revenue. But the typical business professional does not receive all the referrals they want or deserve—despite providing excellent service for others. In this online seminar, learn how to prime the pump for customer references. more
  • All About Brand You:  Building a Stand-Out Marketing Career
    Broadcast on Sep 20, 2007 with William Arruda This online marketing seminar received 5 star(s)
    Want to climb to the top of the ladder in your organization? Want to have managers from throughout the company seeking you out for advice? Want to advance your marketing career just by being yourself?

    Don't miss this seminar ... more

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