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Online Marketing Seminars: Most Recent

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  • Small Business Series: Budgeting for the Marketing Mix
    Broadcast on Sep 14, 2007 with Michael Goodman This online marketing seminar received 5 star(s)
    In this seminar, we'll deal with some of the most common questions asked by entrepreneurs and small business marketers: How much should we spend on marketing? Is it a percentage of sales? How do we get benchmarks for our industry? How do we know if we're over-spending, under-spending, or right on the money? more
  • Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss
    Broadcast on Sep 13, 2007 with Scott Brinker This online marketing seminar received 5 star(s)
    You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?

  • Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving Sales
    Broadcast on Sep 6, 2007 with B2B Forum 2007 Featured Speakers This online marketing seminar received 5 star(s)
    In this special online presentation, get a preview of the upcoming MarketingProfs B2B Forum 2007 in Chicago, October 1-2. Our own Roy Young talks with some featured speakers to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.

  • Creating Profitable Marketing Partnerships with Nonprofits
    Broadcast on Aug 23, 2007 with Gail Z. Martin This online marketing seminar received 2 star(s)
    Looking for a way to support your community and extend your marketing? Want to "give back" while getting ahead?

    Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities. more
  • Small Business Series: How to Set Prices the Smart Way
    Broadcast on Aug 17, 2007 with Michael Goodman This online marketing seminar received 5 star(s)
    Pricing strategy is the sleeping giant of marketing strategy. The marketing mix element with perhaps the greatest potential to affect the bottom line and properly position a brand or a company with its target audience—yet the one most often relegated to a simple financial or sales decision, without regard for its impact on the brand.

    This seminar will address the role of pricing as a marketing tool, and ... more
  • What Marketers Need to Know about Podcasting and Streaming Video
    Broadcast on Aug 9, 2007 with Jeremiah Owyang This online marketing seminar received 4.5 star(s)
    Online communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video, and now live video streaming.

    With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand, and use the same mediums.

  • Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentation
    Broadcast on Aug 2, 2007 with Allen Weiss This online marketing seminar received 5 star(s)
    Do you really know how to do market segmentation? It's the foundation of a sound marketing plan, and many companies are getting it all wrong.

    This is our 100th online seminar, and we're celebrating by bringing MarketingProfs founder and CEO Allen Weiss to share all he knows about this important topic. And there's a surprise at the end!

  • Ten Cravings of Generation X and Y:  Satisfying This Young and Lucrative Market
    Broadcast on Jul 26, 2007 with Lisa Johnson This online marketing seminar received 5 star(s)
    Today's 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. But the buying habits of this lucrative market can be anticipated—and this seminar will reveal what works. Lisa Johnson, author, consumer expert and CEO of the Reach Group, uses her groundbreaking qualitative research, plus dozens of interviews with maverick thinkers to identify this connected generation’s new rules for engagement.

  • How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
    Broadcast on Jul 25, 2007 with Lisa Johnson This online marketing seminar received 4.5 star(s)
    Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?

  • Small Business Series: Positioning, Naming and Taglines
    Broadcast on Jul 20, 2007 with Michael Goodman This online marketing seminar received 5 star(s)
    Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.

    Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building. more
  • Arm Your Sales Team with Collateral That B2B Prospects Really Want
    Broadcast on Jul 19, 2007 with Jonathan Kranz This online marketing seminar received 4.5 star(s)
    "Just give us some brochures." Prospects might say they want them. Sales forces request them all the time. But they’re expensive, time-consuming and worst of all, mostly ineffective. Too often they go in your prospect's "circular file." And your prospect remains outside your sales pipeline.

    Fortunately, there’s a better way—many better ways, in fact. more
  • Segmenting the Hispanic Market:  What the Numbers Really Mean
    Broadcast on Jul 12, 2007 with Blaire Borthayre This online marketing seminar received 4.5 star(s)
    The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.

    We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals. more
  • Search Engine Optimization (SEO) for Really Big Websites
    Broadcast on Jun 28, 2007 with Stephan Spencer, Chris Smith This online marketing seminar received 4.5 star(s)
    Got a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!

    Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site. more
  • Small Business Series: Do-It-Yourself Market Research
    Broadcast on Jun 22, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    The amount you spend on market research isn't the most important consideration. The key is asking the right high-gain questions and knowing what to do with the answers.

    This seminar will cover not only the various options for market research, but also six do-it-yourself approaches that can yield better results than studies costing thousands of dollars. And the turn-around time is often a fraction of what a major project would involve. more
  • How to Tell Your Story to the Media
    Broadcast on Jun 21, 2007 with Gail Z. Martin This online marketing seminar received 5 star(s)
    Looking for a big bang without big bucks? Want the secrets behind "free" publicity? Positive media exposure is cheaper than paid advertising—and it can be much more effective—but nothing valuable is really "free."

    Good Public Relations and great media relations require work, preparation, media savvy and some risk-taking! more
  • Inside Secrets for Using Blogs Effectively in Your Marketing Mix
    Broadcast on Jun 14, 2007 with Josh Hallett This online marketing seminar received 5 star(s)
    Learn how to take monitoring to the next level. Discover how customers, clients and bloggers help generate content and ideas for your blog. What can you learn from your customers? more
  • Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant Messaging
    Broadcast on Jun 8, 2007 with Tim Riesterer This online marketing seminar received 4.5 star(s)
    This seminar provides you with a detailed tutorial on the tools and templates you can use to make sure your company can compete on clarity and avoid parity in your value propositions. more
  • Customer Message Management 1: Four Steps to Improving the Sales-to-Customer Conversation
    Broadcast on Jun 7, 2007 with Tim Riesterer This online marketing seminar received 4 star(s)
    This presentation will give you four essential steps for aligning marketing strategy with sales execution – to maximize impact at the all important point of customer conversation. The process outlined is \ called Customer Message Management™. more
  • Customer-Centric Communications: It's All Different Now
    Broadcast on May 24, 2007 with Jeff Krawitz This online marketing seminar received 4 star(s)
    People listen when you speak their language about things they value. In MarComm, it’s our job to do that, one customer at a time; it's simple if you have two or three customers. It gets a bit tricky when you have a few thousand or more. more
  • Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)
    Broadcast on May 18, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost market research. We’ll use case studies from small B2B and B2C companies and borrow ideas from larger companies as well. more
  • Reaching Your Prospect's Inbox:  Better Email Deliverability
    Broadcast on May 10, 2007 with Craig Spiezle This online marketing seminar received 3.5 star(s)
    Attend this seminar and get a Microsoft insider's view on how you can improve your odds of getting your messages to the right destination. This content is relevant to anyone doing serious email marketing today. more
  • Delivering Presentations That Make the Sale
    Broadcast on May 3, 2007 with Jeff Krawitz This online marketing seminar received 5 star(s)
    Your results from attending this seminar? Less time in preparation, greater clarity of purpose, a strict focus on achieving desired actions and a substantially improved chance of achieving those actions. more
  • How to Develop Quality e-Newsletter Content Without Breaking the Bank
    Broadcast on Apr 19, 2007 with Nick Usborne This online marketing seminar received 4 star(s)
    This seminar will shed some light on the issue of content generation, and will explore a number of ways to source and create content, much of it free. You'll find out it's not as hard as you thought. more
  • Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
    Broadcast on Apr 11, 2007 with Dana VanDen Heuvel This online marketing seminar received 4 star(s)
    Explore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media. more
  • Brand Metrics:  Three Pathways to Measure ROI
    Broadcast on Apr 5, 2007 with Don E. Schultz This online marketing seminar received 4.5 star(s)
    This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts. more

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