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Online Marketing Seminars: Most Recent

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  • Crash Course in Direct Marketing:  First Seminar in a 10-Seminar Series
    Broadcast on Oct 19, 2006 with Ruth Stevens This online marketing seminar received 3.5 star(s)
    The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know. more
  • Bridging the B2B Sales and Marketing Gap
    Broadcast on Oct 12, 2006 with Jeff Thull This online marketing seminar received 4.5 star(s)
    Gain invaluable insights into how aligning marketing and sales through this unique approach will translate your marketing strategy into sales results. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more
  • Getting Google to Love Your Website . . . Again
    Broadcast on Sep 28, 2006 with Stephan Spencer, Brian Klais This online marketing seminar received 5 star(s)
    Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more
  • How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis
    Broadcast on Sep 21, 2006 with Jim Lenskold, Dave Sutton This online marketing seminar received 3 star(s)
    This seminar will provide guidance on leveraging measurements, data-mining and ROI analysis to align marketing decisions with corporate goals. more
  • The 3 Big Secrets Behind Successful Marketing Dashboards
    Broadcast on Sep 7, 2006 with Pat LaPointe This online marketing seminar received 5 star(s)
    How do you know what to include on your Dashboard? Pat LaPointe shares valuable information on this hot topic, culled from dozens of interviews with CMOs across industries, in both B2B and B2C marketing. more
  • Email Marketing Success:  10 Campaigns Examined for Better and for Worse
    Broadcast on Aug 24, 2006 with Stephan Spencer This online marketing seminar received 4 star(s)
    This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you. more
  • Using Pricing Strategy to Create Competitive Advantage in B2B Markets—It's Time to Change the Game
    Broadcast on Aug 17, 2006 with Joseph Zale This online marketing seminar received 4.5 star(s)
    Through several examples, we will discuss how to align prices and price structures to track with value, a pricing process that forces customers to acknowledge value. more
  • Eleven Big Ideas, with Seth Godin
    Broadcast on Aug 8, 2006 with Seth Godin This online marketing seminar received 3.5 star(s)
    WIth this engaging seminar, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea! more
  • Truths of Blog Marketing:  Reaching Customers, Building Your Brand
    Broadcast on Jul 27, 2006 with Jeremy Wright This online marketing seminar received 3.5 star(s)
    In this seminar, Jeremy Wright will get into the nitty-gritty of blogging. Examining specific case studies, best practices, and providing a details for how blogs can fit into your marketing mix, Jeremy will help you understand what blogs are and how they should be used. more
  • Demystifying Website Usability:  Rapid Research for Marketers
    Broadcast on Jul 25, 2006 with Kelly Goto This online marketing seminar received 5 star(s)
    Veteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week. more
  • The Ultimate Question, with Fred Reichheld
    Broadcast on Jul 11, 2006 with Fred Reichheld This online marketing seminar received 4.5 star(s)
    Fred Reichheld believes that too many companies are addicted to bad profits that come at a customer's expense. While bad profits often boost short-term earnings, in the long run they burn out employees, alienate customers, and undermine growth. more
  • 12 Creative Campaigns Up Close:  Analyzing Direct Marketing Communications
    Broadcast on Jul 6, 2006 with Ruth Stevens This online marketing seminar received 2 star(s)
    In this seminar, we'll go over sample campaigns, discuss the campaign strategy and background, and then analyze the campaigns effectiveness in terms of copy and design. As a result, you will have a complete picture of what worked, what didn't, and why. more
  • The New Rules of PR: How to Use Press Releases to Reach Buyers Directly
    Broadcast on Jun 29, 2006 with David Meerman Scott, Free E-Book for All Attendees, Book This online marketing seminar received 4 star(s)
    This seminar will demonstrate how savvy marketing professionals develop a direct-to-consumer PR strategy, segment buyers and write press release content to reach them, and distribute press releases via the Web. more
  • Conducting Online Research the Right Way
    Broadcast on Jun 1, 2006 with Carey Azzara This online marketing seminar received 2 star(s)
    This seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study. more
  • How to Build Your Customer Experience Framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
    Broadcast on May 18, 2006 with Professor Bernd Schmitt This online marketing seminar received 2.5 star(s)
    In this seminar, Bernd Schmitt introduces the five-step Customer Experience Management (CEM) framework, a comprehensive tool for managing the customer experience and connecting with customers at every touch-point. more
  • Marketing Research the Guerrilla Way
    Broadcast on May 11, 2006 with Robert Kaden This online marketing seminar received 2 star(s)
    Robert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget. more
  • Marketing’s Role as Chief Customer Officer
    Broadcast on Apr 27, 2006 with Jeanne Bliss This online marketing seminar received 4.5 star(s)
    Drawing on first-hand experience at top companies as diverse as Land’s End and Microsoft, Jeanne Bliss explains the work that marketers take on in the role of enterprise leader for customers. more
  • Best Direct Marketing Strategies for B-to-B
    Broadcast on Apr 13, 2006 with Ruth Stevens This online marketing seminar received 4 star(s)
    Presenter: Ruth Stevens is author of Trade Show and Event Marketing: Plan, Promote and Profit and The DMA Lead Generation Handbook. more
  • Hispanic Marketing:  Effective Strategic Planning Processes
    Broadcast on Mar 30, 2006 with Terry Soto This online marketing seminar received 2 star(s)
    Presenter Terry Soto is a well-respected voice in Hispanic market entry strategy consulting, working with Fortune 500 companies to improve their chances of Hispanic market entry success. more
  • Advanced Topics in Paid Search Marketing
    Broadcast on Mar 9, 2006 with Larry Becker, George Michie This online marketing seminar received 4 star(s)
    For those who have experience with paid search, but need to get advanced techniques and knowledge. more
  • Essentials of Paid Search Marketing
    Broadcast on Mar 8, 2006 with Alan Rimm-Kaufman, Larry Becker This online marketing seminar received 4 star(s)
    We’ll present key formulas to ensure your campaigns meet your efficiency goals. We’ll also present techniques to estimate the revenue and profit potential of campaigns before launch. more
  • How to Climb the B-to-B Marketing Career Ladder
    Broadcast on Mar 2, 2006 with Peter Santora, Nina Smith This online marketing seminar received 3.5 star(s)
    Today, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead. This seminar will show you how to do just that. more
  • Uncommon Strategies to Beat Your Competition
    Broadcast on Feb 22, 2006 with Anne Graham This online marketing seminar received 3 star(s)
    If you’re ready to be the driving force in leading your company to lead your market, but just don’t know how to get started, this session will be filled with practical yet uncommon thinking to inspire you. more
  • Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
    Broadcast on Feb 16, 2006 with Eric Ward, Stephan Spencer This online marketing seminar received 3.5 star(s)
    Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples. more

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