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Online Marketing Seminars: Most Recent

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  • Reach the Big Spenders:  How to Market to Women from 50 to 75
    Broadcast on Dec 1, 2005 with Marti Barletta This online marketing seminar received 4 star(s)
    Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note! more
  • Better Than Email Marketing?  RSS Demystified
    Broadcast on Nov 17, 2005 with Rok Hrastnik This online marketing seminar received 3.5 star(s)
    During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. more
  • Google in the Real World: How Links Boost Your Ranking
    Broadcast on Nov 10, 2005 with Stephan Spencer This online marketing seminar received 4.5 star(s)
    Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings. more
  • Web Analytics All Over Again:  What's Old, New, Tried, and True
    Broadcast on Oct 20, 2005 with Jim Sterne This online marketing seminar received 3 star(s)
    From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs. more
  • Behind the Wheel of Web Redesign:  What Drives Success
    Broadcast on Oct 6, 2005 with Kelly Goto This online marketing seminar received 4.5 star(s)
    The seminar focuses on understanding how business goals translate into an iterative web development process targeting short term goals with long term vision. more
  • Managing Customers As Long Term Investments
    Broadcast on Sep 29, 2005 with Professor Sunil Gupta This online marketing seminar received 4.5 star(s)
    This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm. more
  • B2B Web Power: How to Find, Create and Write the Content You Need, Fast
    Broadcast on Sep 15, 2005 with Jonathan Kranz This online marketing seminar received 3.5 star(s)
    This seminar will show you how to write impactful content. In one convenient, 90-minute crash course, participants will acquire the practical skills they need. more
  • Breakthrough Communications Strategies for Today's B2B Market
    Broadcast on Aug 18, 2005 with Jeff Thull This online marketing seminar received 4 star(s)
    Jeff Thull will show you how to craft marketing collateral and create tools that can empower your sales organization to take advantage of opportunities in today’s changing marketplace and maximize your effectiveness in converting prospects into profitable customers. more
  • CFO vs. CMO Smackdown: How to Win the Budget Battles
    Broadcast on Aug 4, 2005 with Guy Powell This online marketing seminar received 3.5 star(s)
    This seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact. more
  • Writing a Marketing Plan for Entrepreneurs and Small Business:  From Blank Page to Presentation
    Broadcast on Jun 9, 2005 with Michael Fischler This online marketing seminar received 3 star(s)
    A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan. more
  • The Anatomy of Buzz:  Lessons in Word-of-Mouth Marketing, with Emanuel Rosen
    Broadcast on May 26, 2005 with Emanuel Rosen This online marketing seminar received 4 star(s)
    Drawing on his own experience in high tech as well as on interviews with marketing executives who have successfully built buzz for brands such as PowerBar, BMW and Palm, Rosen discusses proven techniques for stimulating word-of-mouth among consumers. more
  • Marketing Metrics:  Linking Marketing to Financial Consequences
    Broadcast on May 5, 2005 with Professor David Reibstein This online marketing seminar received 1.5 star(s)
    This seminar will show you how to connect marketing spending to its financial consequences of marketing spending, and to not be satisfied with the connection to interim marketing metrics. more
  • Branding On-line:  What Works and Why?
    Broadcast on Apr 7, 2005 with Matthew Syrett This online marketing seminar received 1.5 star(s)
    This seminar will show how to get the most out of your on-line efforts through an exploration of best practices for interactive branding. The discussion will cover on-line branding in myriad contexts and through the lens of a number of industries. more
  • Killer Search Engine Content:  Create Web Content to Get on the First Page of Search Results
    Broadcast on Mar 23, 2005 with Gerry McGovern This online marketing seminar received 5 star(s)
    There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. more
  • Lead Generation, Qualification, and Tracking
    Broadcast on Mar 10, 2005 with Ruth P. Stevens This online marketing seminar received 3 star(s)
    This seminar reviews the process of lead generation campaign planning and execution, and then focuses in depth on how to qualify and nurture inquiries, and convert them to the kinds of leads that sales people will love. Finally, you will learn how to track the leads to closure and connect the revenue back to the specific marketing campaign, so you can deliver a demonstrable ROI, even in a multi-channel environment. more
  • How to Turn Customer Data Overload into Customer Insight
    Broadcast on Feb 24, 2005 with Merlin Stone This online marketing seminar received 1 star(s)
    Customer insight is a great source of competitive advantage and profitability. However, the challenges to create and manage customer insight effectively are enormous. This seminar will get you on the road to doing it right and helping your company stay customer-focused. more
  • Paid Search Advertising:  Successful Campaigns Using Google and Overture
    Broadcast on Feb 3, 2005 with Kevin Lee This online marketing seminar received 3.5 star(s)
    Discover how to develop a targeted campaign and execute your strategy flawlessly. The content will cover campaign management from the ground up, including techniques and strategies normally covered only in advanced sessions. You will learn to plan and optimize paid search campaigns in Google and Overture. For marketers interested in local search and vertical portals, the seminar will include a section on the exploding local and vertical industry portal phenomenon. more
  • One-to-One Email Campaigns for B2B Organizations
    Broadcast on Jan 20, 2005 with Jason O'Connor This online marketing seminar received 2.5 star(s)
    This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website layout, features, usability and communications will be explored. Then we will look how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to maximize sales. Email list development, renting lists, website support, message creation and proper responses will all be discussed as it relates to one-to-one marketing. more
  • Marketing Career Turbocharger:  Put Yourself in Overdrive
    Broadcast on Jan 6, 2005 with William Arruda This online marketing seminar received 4.5 star(s)
    This seminar will give you everything you need to develop your own marketing career plan, including the latest trends in marketing careers and the tools you need to build your career plan for 2005. The seminar will cover examples of marketers who have achieved incredible success in their careers by using the techniques described. more
  • Blogs:  What Every Marketer Needs to Know Now
    Broadcast on Dec 16, 2004 with B.L. Ochman This online marketing seminar received 3 star(s)
    Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company.

    Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately. more
  • Search Engine Optimization:  Maximize Your Natural Search Channel
    Broadcast on Nov 18, 2004 with Stephan Spencer, Brian Klais This online marketing seminar received 3 star(s)
    There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach. more
  • Brand Building Basics:  Profit from Your Company’s Greatest Asset
    Broadcast on Nov 10, 2004 with William Arruda This online marketing seminar received 4.5 star(s)
    Branding is not just for the big guys or for products on the grocery store shelf. Companies of any size can benefit tremendously from the power of a strong brand. Branding doesn’t have to be costly to be effective. In this seminar, you will learn simple ways to make deposits in your brand bank without having to invest a small fortune. more
  • Web Analytics:  Best Practices in the Real World
    Broadcast on Oct 22, 2004 with Jim Sterne This online marketing seminar received 2.5 star(s)
    Learn from examples of how some of the best companies around the world are applying Web analytics tools to raise revenue, lower costs and increase customer satisfaction. Examples include the likes of Hewlett-Packard, Amazon.com, Tommy Hilfiger, MSN, SAP and InterContinental Hotels. From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization. more
  • The Twelve Laws of Customer Loyalty
    Broadcast on Sep 23, 2004 with Jill Griffin This online marketing seminar received 3 star(s)
    What can you do to stop customer churn and, instead, ignite loyalty? Winning today’s fickle buyer requires thinking like a customer. The Twelve Laws of Loyalty will take you there. more
  • Make GOOGLE Your Most Powerful Market Research Tool
    Broadcast on Sep 15, 2004 with Stephan M. Spencer, Nancy Blachman This online marketing seminar received 4 star(s)
    Learn how you can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. more

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