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Online Marketing Seminars: Most Recent

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  • How to Climb the B-to-B Marketing Career Ladder
    Broadcast on Mar 2, 2006 with Peter Santora, Nina Smith This online marketing seminar received 3.5 star(s)
    Today, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead. This seminar will show you how to do just that. more
  • Uncommon Strategies to Beat Your Competition
    Broadcast on Feb 22, 2006 with Anne Graham This online marketing seminar received 3 star(s)
    If you’re ready to be the driving force in leading your company to lead your market, but just don’t know how to get started, this session will be filled with practical yet uncommon thinking to inspire you. more
  • Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
    Broadcast on Feb 16, 2006 with Eric Ward, Stephan Spencer This online marketing seminar received 3.5 star(s)
    Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples. more
  • Inside the Customer Loyalty Laboratory:  How Companies Build Lasting Relationships
    Broadcast on Feb 1, 2006 with Jill Griffin This online marketing seminar received 1.5 star(s)
    If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin. more
  • WHAT WORKS SERIES:  QuickBooks Makes Blogs Part of the Marketing Mix
    Broadcast on Jan 26, 2006 with Paul Rosenfeld, Anil Dash, DL Byron This online marketing seminar received 2 star(s)
    This seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line. more
  • Trade Show Strategies:  Ways to Get Bigger Bang from Your Marketing Buck
    Broadcast on Jan 19, 2006 with Ruth Stevens This online marketing seminar received 4 star(s)
    Using examples from HP, Northrup-Grumman, King Industries and others, this seminar will help you understand ways to get the most value from trade show marketing. more
  • Partnership Brand Marketing:  How to Connect Your Brand to Other Brands to Win Customers
    Broadcast on Jan 12, 2006 with Gregory Pollack This online marketing seminar received 2.5 star(s)
    This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base. more
  • Maximize Value with Killer Web Content, with Gerry McGovern
    Broadcast on Dec 9, 2005 with Gerry McGovern This online marketing seminar received 3.5 star(s)
    Talking about volume is the wrong way to think about the Web if you want to maximize value. The Web is a self service environment, and if you want to maximize value, focus your energies on what most people want to do most of the time. What’s that? Complete tasks. more
  • Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovern
    Broadcast on Dec 8, 2005 with Gerry McGovern This online marketing seminar received 4 star(s)
    There is no greater skill a web manager can acquire than to develop a deep understanding of your customer. By far the best way you can do this is by constantly observing and interacting with them, learn how in this seminar. more
  • Reach the Big Spenders:  How to Market to Women from 50 to 75
    Broadcast on Dec 1, 2005 with Marti Barletta This online marketing seminar received 4 star(s)
    Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note! more
  • Better Than Email Marketing?  RSS Demystified
    Broadcast on Nov 17, 2005 with Rok Hrastnik This online marketing seminar received 3.5 star(s)
    During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. more
  • Google in the Real World: How Links Boost Your Ranking
    Broadcast on Nov 10, 2005 with Stephan Spencer This online marketing seminar received 4.5 star(s)
    Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings. more
  • Web Analytics All Over Again:  What's Old, New, Tried, and True
    Broadcast on Oct 20, 2005 with Jim Sterne This online marketing seminar received 3 star(s)
    From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs. more
  • Behind the Wheel of Web Redesign:  What Drives Success
    Broadcast on Oct 6, 2005 with Kelly Goto This online marketing seminar received 4.5 star(s)
    The seminar focuses on understanding how business goals translate into an iterative web development process targeting short term goals with long term vision. more
  • Managing Customers As Long Term Investments
    Broadcast on Sep 29, 2005 with Professor Sunil Gupta This online marketing seminar received 4.5 star(s)
    This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm. more
  • B2B Web Power: How to Find, Create and Write the Content You Need, Fast
    Broadcast on Sep 15, 2005 with Jonathan Kranz This online marketing seminar received 3.5 star(s)
    This seminar will show you how to write impactful content. In one convenient, 90-minute crash course, participants will acquire the practical skills they need. more
  • Breakthrough Communications Strategies for Today's B2B Market
    Broadcast on Aug 18, 2005 with Jeff Thull This online marketing seminar received 4 star(s)
    Jeff Thull will show you how to craft marketing collateral and create tools that can empower your sales organization to take advantage of opportunities in today’s changing marketplace and maximize your effectiveness in converting prospects into profitable customers. more
  • CFO vs. CMO Smackdown: How to Win the Budget Battles
    Broadcast on Aug 4, 2005 with Guy Powell This online marketing seminar received 3.5 star(s)
    This seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact. more
  • Writing a Marketing Plan for Entrepreneurs and Small Business:  From Blank Page to Presentation
    Broadcast on Jun 9, 2005 with Michael Fischler This online marketing seminar received 3 star(s)
    A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan. more
  • The Anatomy of Buzz:  Lessons in Word-of-Mouth Marketing, with Emanuel Rosen
    Broadcast on May 26, 2005 with Emanuel Rosen This online marketing seminar received 4 star(s)
    Drawing on his own experience in high tech as well as on interviews with marketing executives who have successfully built buzz for brands such as PowerBar, BMW and Palm, Rosen discusses proven techniques for stimulating word-of-mouth among consumers. more
  • Marketing Metrics:  Linking Marketing to Financial Consequences
    Broadcast on May 5, 2005 with Professor David Reibstein This online marketing seminar received 1.5 star(s)
    This seminar will show you how to connect marketing spending to its financial consequences of marketing spending, and to not be satisfied with the connection to interim marketing metrics. more
  • Branding On-line:  What Works and Why?
    Broadcast on Apr 7, 2005 with Matthew Syrett This online marketing seminar received 1.5 star(s)
    This seminar will show how to get the most out of your on-line efforts through an exploration of best practices for interactive branding. The discussion will cover on-line branding in myriad contexts and through the lens of a number of industries. more
  • Killer Search Engine Content:  Create Web Content to Get on the First Page of Search Results
    Broadcast on Mar 23, 2005 with Gerry McGovern This online marketing seminar received 5 star(s)
    There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. more
  • Lead Generation, Qualification, and Tracking
    Broadcast on Mar 10, 2005 with Ruth P. Stevens This online marketing seminar received 3 star(s)
    This seminar reviews the process of lead generation campaign planning and execution, and then focuses in depth on how to qualify and nurture inquiries, and convert them to the kinds of leads that sales people will love. Finally, you will learn how to track the leads to closure and connect the revenue back to the specific marketing campaign, so you can deliver a demonstrable ROI, even in a multi-channel environment. more
  • How to Turn Customer Data Overload into Customer Insight
    Broadcast on Feb 24, 2005 with Merlin Stone This online marketing seminar received 1 star(s)
    Customer insight is a great source of competitive advantage and profitability. However, the challenges to create and manage customer insight effectively are enormous. This seminar will get you on the road to doing it right and helping your company stay customer-focused. more

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