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Online Marketing Seminars: Most Recent

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  • How Comedy Principles Can Make Anyone a Better Public Speaker (Even You)
    Broadcast on Jan 19, 2017 with David Nihill This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you what makes something funny by deconstructing the stand-up comedy process. You'll learn how to apply easy, actionable steps from some of the very best presidential speeches and TED Talks, as well as how to translate comedy principles into public speaking skills for a business or marketing audience. You'll leave with the tools you need to deliver more memorable, entertaining, and engaging presentations every time. more
  • Hug Your Haters
    Broadcast on Jan 12, 2017 with Jay Baer This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business. more
  • Age of Disruption: Everything Has Changed and Nothing Is Different
    Broadcast on Jan 5, 2017 with Scott Stratten This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. more
  • Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing Asset
    Broadcast on Dec 8, 2016 with Phil Gerbyshak This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. more
  • MarketingProfs University: On the Edge of Email—Top Trends and Personalization
    Broadcast on Dec 1, 2016 with Reed Pankratz This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. more
  • Hack the Conversation: Discover Insights Through Social Data
    Broadcast on Nov 17, 2016 with Jason Falls This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights. more
  • Discover Your Presentation Persona
    Broadcast on Nov 10, 2016 with Scott Schwertly This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. We'll also share lessons from past and present speakers who have mastered the art and science of presentations. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. more
  • How to Demystify Influencer Marketing With Content
    Broadcast on Nov 3, 2016 with Lee Odden This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience. more
  • MarketingProfs Makeover: Email Copy That Converts
    Broadcast on Oct 27, 2016 with Joanna Wiebe This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers. more
  • How Social Media Can Help You Promote Your Event and Increase Attendees
    Broadcast on Oct 13, 2016 with Beatrice Whelan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. more
  • MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy
    Broadcast on Oct 6, 2016 with Michael Brenner This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition. more
  • Inspiring Action: The Future of Influencer Marketing
    Broadcast on Sep 29, 2016 with Heidi Sullivan This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. more
  • Break Through the Noise: Three Strategies to Double Sales
    Broadcast on Sep 22, 2016 with Amanda Holmes This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share real case studies from companies who have doubled their business and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, marketing messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. more
  • Make Your Copy Mobile-Friendly
    Broadcast on Sep 8, 2016 with Roberta Rosenberg This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away. more
  • Why 'Always Be Testing' Is Wrong for Your Business
    Broadcast on Aug 18, 2016 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages. more
  • Digital Trends for 2017: What You Need to Know Now
    Broadcast on Aug 11, 2016 with Mike Corak This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share the top digital trends that will deliver today and into the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, roadmap creation, and most importantly, performance optimization. We'll expose false predictions and shine a light on the trends you shouldn't ignore. You'll leave with the knowledge and actionable information you need to succeed in digital marketing in 2017. more
  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
    Broadcast on Aug 4, 2016 with Ian Lurie This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork. more
  • Dominate LinkedIn: Connect and Engage With Your Prospects
    Broadcast on Jul 28, 2016 with Viveka von Rosen This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more
  • Stand Out: How to Develop Breakthrough Ideas
    Broadcast on Jul 21, 2016 with Dorie Clark This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities. more
  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Broadcast on Jun 23, 2016 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself. more
  • Marketing to Today's Bionic Buyer
    Broadcast on Jun 9, 2016 with Kristin Zhivago This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. more
  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
    Broadcast on May 19, 2016 with Jay Acunzo This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. more
  • Apply an Agile Approach to Your Marketing
    Broadcast on May 12, 2016 with Jim Ewel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why. more

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