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Online Marketing Seminars: Most Recent

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  • Inspiring Action: The Future of Influencer Marketing
    Broadcast on Sep 29, 2016 with Heidi Sullivan This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. more
  • Break Through the Noise: Three Strategies to Double Sales
    Broadcast on Sep 22, 2016 with Amanda Holmes This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share real case studies from companies who have doubled their business and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, marketing messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. more
  • Make Your Copy Mobile-Friendly
    Broadcast on Sep 8, 2016 with Roberta Rosenberg This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away. more
  • Why 'Always Be Testing' Is Wrong for Your Business
    Broadcast on Aug 18, 2016 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages. more
  • Digital Trends for 2017: What You Need to Know Now
    Broadcast on Aug 11, 2016 with Mike Corak This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share the top digital trends that will deliver today and into the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, roadmap creation, and most importantly, performance optimization. We'll expose false predictions and shine a light on the trends you shouldn't ignore. You'll leave with the knowledge and actionable information you need to succeed in digital marketing in 2017. more
  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
    Broadcast on Aug 4, 2016 with Ian Lurie This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork. more
  • Dominate LinkedIn: Connect and Engage With Your Prospects
    Broadcast on Jul 28, 2016 with Viveka von Rosen This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more
  • Stand Out: How to Develop Breakthrough Ideas
    Broadcast on Jul 21, 2016 with Dorie Clark This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities. more
  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Broadcast on Jun 23, 2016 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself. more
  • Marketing to Today's Bionic Buyer
    Broadcast on Jun 9, 2016 with Kristin Zhivago This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. more
  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
    Broadcast on May 19, 2016 with Jay Acunzo This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. more
  • Apply an Agile Approach to Your Marketing
    Broadcast on May 12, 2016 with Jim Ewel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why. more
  • 53 Content Marketing Hacks to Double Your Engagement Rates
    Broadcast on May 5, 2016 with Matt Heinz This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll cut through the clutter and share dozens of tactical, proven best practices that will help you accelerate the production and results of your content marketing efforts. We'll show you how to create a scalable system that can be customized to your content marketing and business objectives. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. more
  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
    Broadcast on Apr 28, 2016 with Bobby Lehew This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves. more
  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
    Broadcast on Apr 14, 2016 with Jim Sterne This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite. more
  • How to Use Media Relations to Drive SEO
    Broadcast on Apr 7, 2016 with Gini Dietrich
    In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • MarketingProfs University: High-Performance Marketing
    Broadcast on Mar 10, 2016 with David Newberry This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment. more
  • How to Choose the Right Content Marketing System
    Broadcast on Mar 3, 2016 with Samantha Stone This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to determine when it's time to invest in new technology and how to choose the best fit. We'll walk through the seven categories of content marketing tools and show you how to select the software with features to best meet your needs. more
  • How to Host a Marketing Growth Hackathon
    Broadcast on Feb 25, 2016 with Paul Roetzer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results. more
  • Secrets to Successful Data-Driven Marketing
    Broadcast on Feb 11, 2016 with Ruth P. Stevens This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth. more

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