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Online Marketing Seminars: Most Recent

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  • Brand Building Basics:  Profit from Your Company’s Greatest Asset
    Broadcast on Nov 10, 2004 with William Arruda This online marketing seminar received 4.5 star(s)
    Branding is not just for the big guys or for products on the grocery store shelf. Companies of any size can benefit tremendously from the power of a strong brand. Branding doesn’t have to be costly to be effective. In this seminar, you will learn simple ways to make deposits in your brand bank without having to invest a small fortune. more
  • Web Analytics:  Best Practices in the Real World
    Broadcast on Oct 22, 2004 with Jim Sterne This online marketing seminar received 2.5 star(s)
    Learn from examples of how some of the best companies around the world are applying Web analytics tools to raise revenue, lower costs and increase customer satisfaction. Examples include the likes of Hewlett-Packard, Amazon.com, Tommy Hilfiger, MSN, SAP and InterContinental Hotels. From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization. more
  • The Twelve Laws of Customer Loyalty
    Broadcast on Sep 23, 2004 with Jill Griffin This online marketing seminar received 3 star(s)
    What can you do to stop customer churn and, instead, ignite loyalty? Winning today’s fickle buyer requires thinking like a customer. The Twelve Laws of Loyalty will take you there. more
  • Make GOOGLE Your Most Powerful Market Research Tool
    Broadcast on Sep 15, 2004 with Stephan M. Spencer, Nancy Blachman This online marketing seminar received 4 star(s)
    Learn how you can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. more
  • More Profitable B2B Marketing: Manage Your Leaky Sales & Marketing Funnel
    Broadcast on Aug 12, 2004 with Hugh Macfarlane, Jim Lenskold This online marketing seminar received 1.5 star(s)
    This seminar will give B2B marketers the tools to increase profitability in their organizations. Based on the MarketingProfs article series, "The Marketing Profitability Path: Mapping Your Journey," you'll learn the details of how you can make the concepts work for your business. more

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