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Online Marketing Seminars: Most Recent

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  • Paid Search Advertising:  Successful Campaigns Using Google and Overture
    Broadcast on Feb 3, 2005 with Kevin Lee This online marketing seminar received 3.5 star(s)
    Discover how to develop a targeted campaign and execute your strategy flawlessly. The content will cover campaign management from the ground up, including techniques and strategies normally covered only in advanced sessions. You will learn to plan and optimize paid search campaigns in Google and Overture. For marketers interested in local search and vertical portals, the seminar will include a section on the exploding local and vertical industry portal phenomenon. more
  • One-to-One Email Campaigns for B2B Organizations
    Broadcast on Jan 20, 2005 with Jason O'Connor This online marketing seminar received 2.5 star(s)
    This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website layout, features, usability and communications will be explored. Then we will look how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to maximize sales. Email list development, renting lists, website support, message creation and proper responses will all be discussed as it relates to one-to-one marketing. more
  • Marketing Career Turbocharger:  Put Yourself in Overdrive
    Broadcast on Jan 6, 2005 with William Arruda This online marketing seminar received 4.5 star(s)
    This seminar will give you everything you need to develop your own marketing career plan, including the latest trends in marketing careers and the tools you need to build your career plan for 2005. The seminar will cover examples of marketers who have achieved incredible success in their careers by using the techniques described. more
  • Blogs:  What Every Marketer Needs to Know Now
    Broadcast on Dec 16, 2004 with B.L. Ochman This online marketing seminar received 3 star(s)
    Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company.

    Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately. more
  • Search Engine Optimization:  Maximize Your Natural Search Channel
    Broadcast on Nov 18, 2004 with Stephan Spencer, Brian Klais This online marketing seminar received 3 star(s)
    There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach. more
  • Brand Building Basics:  Profit from Your Company’s Greatest Asset
    Broadcast on Nov 10, 2004 with William Arruda This online marketing seminar received 4.5 star(s)
    Branding is not just for the big guys or for products on the grocery store shelf. Companies of any size can benefit tremendously from the power of a strong brand. Branding doesn’t have to be costly to be effective. In this seminar, you will learn simple ways to make deposits in your brand bank without having to invest a small fortune. more
  • Web Analytics:  Best Practices in the Real World
    Broadcast on Oct 22, 2004 with Jim Sterne This online marketing seminar received 2.5 star(s)
    Learn from examples of how some of the best companies around the world are applying Web analytics tools to raise revenue, lower costs and increase customer satisfaction. Examples include the likes of Hewlett-Packard, Amazon.com, Tommy Hilfiger, MSN, SAP and InterContinental Hotels. From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization. more
  • The Twelve Laws of Customer Loyalty
    Broadcast on Sep 23, 2004 with Jill Griffin This online marketing seminar received 3 star(s)
    What can you do to stop customer churn and, instead, ignite loyalty? Winning today’s fickle buyer requires thinking like a customer. The Twelve Laws of Loyalty will take you there. more
  • Make GOOGLE Your Most Powerful Market Research Tool
    Broadcast on Sep 15, 2004 with Stephan M. Spencer, Nancy Blachman This online marketing seminar received 4 star(s)
    Learn how you can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. more
  • More Profitable B2B Marketing: Manage Your Leaky Sales & Marketing Funnel
    Broadcast on Aug 12, 2004 with Hugh Macfarlane, Jim Lenskold This online marketing seminar received 1.5 star(s)
    This seminar will give B2B marketers the tools to increase profitability in their organizations. Based on the MarketingProfs article series, "The Marketing Profitability Path: Mapping Your Journey," you'll learn the details of how you can make the concepts work for your business. more

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