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Online Marketing Seminars: Most Recent

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  • Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
    Broadcast on Jul 20, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience. more
  • The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
    Broadcast on Jul 18, 2017 with Blair Symes
    Join us for this free seminar to learn proven strategies to improve ROI and acquire more customers from AdWords, Facebook, and display ads. Sponsored by DialogTech more
  • Five Must-Haves for an Effective Email Campaign
    Broadcast on Jul 11, 2017 with Rachel Rosin, Caitlin Flask
    Join us for this free seminar to learn how to build effective email campaigns that connect with your audience. Sponsored by Act-On more
  • Better User Appquisition: How to Grow Organic Installs With App Store Optimization
    Broadcast on Jun 27, 2017 with Tam Phan, Terry Marvin
    Join us for this free seminar to learn how to create a tailored ASO plan that will work for for your app (not those generic hints you find from any ol’ Google search). Sponsored by Tune more
  • Optimizing Your B2B Demand Generation Machine: How Experimentation Helps You Do More With Less
    Broadcast on Jun 20, 2017 with Cara Harshman, Aliza Edelstein
    Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation. Sponsored by Optimizely more
  • The Content Formula: How to Create and Measure Content That Converts
    Broadcast on Jun 15, 2017 with Michael Brenner This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. more
  • A Look Into the Future of Marketing
    Broadcast on Jun 13, 2017 with Michelle Huff
    Join us for this free seminar for a glimpse into the future of marketing. We'll discuss the role marketing automation and Adaptive Journeys™ will play in transforming companies into customer-obsessed organizations. You'll also learn how to optimize your buyers' journeys for better, more personalized experiences. Sponsored by Act-On more
  • How to Track the Campaign Metrics That Matter
    Broadcast on Jun 6, 2017 with Amelia Ibarra
    Join us for this free seminar to get a behind-the-scenes look at which metrics leading organizations are tracking, and how those insights are helping them to uncover insights into their prospects and pipeline. You'll walk away ready to up your metrics game so you too can create more effective campaigns. Sponsored by BrightFunnel more
  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
    Broadcast on Jun 1, 2017 with Julia McCoy This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. more
  • How to Harness User Experience as Your Secret Marketing Weapon
    Broadcast on May 18, 2017 with Jon-Mikel Bailey This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return. more
  • Project Manage Like a Pro: 3 Expert Tips to Streamline Reviews and Approvals
    Broadcast on Apr 25, 2017 with Ashley Spurlock, Kelly Santina
    Join us for this free seminar as we uncover three ways you can work smarter to reclaim your wasted time on reviews and approvals. Sponsored by Workfront more
  • Hello, It's Me... The Adele Guide to Doing Email
    Broadcast on Apr 20, 2017 with Michael Barber This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn which email engagement tactics and best practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with resources upon resources to help you develop awesome emails that Adele would open and approve! more
  • How to Adapt: Creating a Content Strategy for Mobile
    Broadcast on Apr 6, 2017 with Christina Inge This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! more
  • Building and Unleashing Your Personal Brand in the Digital Age
    Broadcast on Mar 30, 2017 with Mark W. Schaefer This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be. more
  • How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue
    Broadcast on Mar 16, 2017 with Eyal Danon, Gavin Nathan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. more
  • MarketingProfs University: Time Management Bootcamp
    Broadcast on Mar 2, 2017 with Eva Rykrsmith This online marketing seminar received 2.5 star(s)
    In this PRO seminar, you'll learn how to prioritize tasks and create maximum customer value through the application of quality management principles. You'll discover how to consistently make high-value decisions about where, when, and how to invest your attention, energy, and resources to achieve success for both you and your customer. more
  • The No BS Guide to Influencer Marketing ROI With Lee Odden & Ann Handley
    Broadcast on Feb 28, 2017 with Lee Odden, Ann Handley This online marketing seminar received 5 star(s)
    It's time to separate the facts from the fake news in influencer marketing with a free seminar with Lee Odden and Ann Handley.  more
  • Five Steps to Jump-Start Your Account-Based Marketing Program
    Broadcast on Feb 23, 2017 with Samantha Stone This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. more
  • What's in It for Me? How to Create a Customer-Centric Product Message
    Broadcast on Feb 9, 2017 with Lawson Abinanti This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time. more
  • Fix Your Funnel: 15 Things to Remove From Your Site Immediately
    Broadcast on Feb 2, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! more
  • How Comedy Principles Can Make Anyone a Better Public Speaker (Even You)
    Broadcast on Jan 19, 2017 with David Nihill This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you what makes something funny by deconstructing the stand-up comedy process. You'll learn how to apply easy, actionable steps from some of the very best presidential speeches and TED Talks, as well as how to translate comedy principles into public speaking skills for a business or marketing audience. You'll leave with the tools you need to deliver more memorable, entertaining, and engaging presentations … every time. more
  • Hug Your Haters
    Broadcast on Jan 12, 2017 with Jay Baer This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business. more
  • Age of Disruption: Everything Has Changed and Nothing Is Different
    Broadcast on Jan 5, 2017 with Scott Stratten This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. more
  • Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing Asset
    Broadcast on Dec 8, 2016 with Phil Gerbyshak This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. more
  • MarketingProfs University: On the Edge of Email—Top Trends and Personalization
    Broadcast on Dec 1, 2016 with Reed Pankratz This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. more

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