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Online Marketing Seminars: Social Media

Access thousands of our social media online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

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  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Engaging with Customers 140 Characters at a Time
    Broadcast on Apr 26, 2012 with Scott Monty This online marketing seminar received 4.5 star(s)

    Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • Turning Social Referrals into Measurable Business Results
    Broadcast on Mar 22, 2012 with Nicole Goodyear This online marketing seminar received 4.5 star(s)

    In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • No BS Social Media: How to Drive Real Revenue with Social Media Marketing
    Broadcast on Feb 16, 2012 with Jason Falls This online marketing seminar received 4.5 star(s)

    Join us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.

  • MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and Followers
    Broadcast on Feb 9, 2012 with Jeff Rohrs This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.

  • B2B Social Media Power Hour
    Broadcast on Feb 2, 2012 with David B. Thomas, Nichole Kelly, Tim Washer This online marketing seminar received 5 star(s)
    Join us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing. more
  • Adapt or Die: the Changing Behavior of Today's Connected Customer
    Broadcast on Jan 19, 2012 with Brian Solis This online marketing seminar received 5 star(s)
    Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more
  • 10 Ways to Generate Leads Using Social Media
    Broadcast on Dec 1, 2011 with Paul Gillin This online marketing seminar received 5 star(s)
    Learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar. more
  • MarketingProfs University: Winning the Video Revolution
    Broadcast on Oct 13, 2011 with Steve Stockman This online marketing seminar received 4.5 star(s)
    During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success. more
  • Is Your Company Ready to Respond to a Social Media Crisis?
    Broadcast on Sep 29, 2011 with Jeremiah Owyang This online marketing seminar received 3.5 star(s)
    Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises. more
  • Measuring and Sustaining Social Media Success
    Broadcast on Aug 25, 2011 with Geoff Livingston This online marketing seminar received 5 star(s)
    Learn how to apply SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) to your social media campaigns and measure audience Attention, Attitude, and Action. Includes advice based on use studies from Dell, LinkedIn, the Humane Society of the United States, and others. more
  • How to Strengthen Customer Experience on Four Social Media Platforms
    Broadcast on Jul 28, 2011 with Linda Ireland This online marketing seminar received 5 star(s)
    Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions. more
  • MarketingProfs University: How to Become a Content Juggernaut
    Broadcast on Jun 16, 2011 with Mitch Joel This online marketing seminar received 2 star(s)
    Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
  • Conversion in a Social World: From Likes to Leads
    Broadcast on Jun 9, 2011 with Tim Ash This online marketing seminar received 2.5 star(s)
    Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
  • Creating Fresh B2B Video Content All Year Long
    Broadcast on May 26, 2011 with Pete Savage This online marketing seminar received 3.5 star(s)
    Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
  • Accelerating Sales with Competitive Intelligence
    Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart This online marketing seminar received 5 star(s)
    Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
  • MarketingProfs University: 5 Email Marketing Trends You Can't Ignore
    Broadcast on May 12, 2011 with Loren McDonald This online marketing seminar received 3.5 star(s)
    Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial." more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • 8 Triggers that Turn Customer Distraction into Traction
    Broadcast on Apr 14, 2011 with Adrian Ott This online marketing seminar received 3.5 star(s)
    Learn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • The NOW Revolution: Make Your Business Faster, Smarter & More Social
    Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund This online marketing seminar received 5 star(s)
    In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
  • Managing Your Reputation in a Social World
    Broadcast on Mar 10, 2011 with Christine B. Whittemore This online marketing seminar received 5 star(s)
    This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers. more
  • A Seven Step Scientific Method for Selling Social Media to Skeptics
    Broadcast on Feb 24, 2011 with Tamsen McMahon This online marketing seminar received 4.5 star(s)
    Need to convert social media skeptics into believers? Tamsen McMahon will explore how the centuries-old Scientific Method can provide a framework for making a case for social media. You'll walk away with a roadmap for implementing customized, documentable, and measurable social media efforts. more

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